Market Rivalry: Samantha's Five Forces Could Help Samantha

1587 Words4 Pages
bulb-icon

Recommended: Porter’s five forces model is used to analyze the competitive situation in an industry

A) Explain how an analysis of the five competitive forces could help Samantha.
Porter’s five competitive forces framework will help Samantha to analyze competitive analysis and help in her business strategy development. It will help her determine competitive intensity and attractiveness of the market segment she is involved in. In this case Samantha twig tree trimming services will be influenced by the five forces these are:
• Threat of New Entrants
• Threat of Substitutes
• Bargaining Power of Buyers
• Bargaining Power of Suppliers
• Industry Rivalry
Looking at the above five forces Samantha can have a better understanding of getting more profits, understand competitive market and take advantage of bargaining power. A detailed analysis is
Pricing strategies that she can use in her business are things like ;Quantity discount – This is an incentive to make customers buy more of her services,And the other strategy can be by offering Seasonal discounts – this is an incentive to clear seasonally services.for example this can be offering services to customers every month due to different times of trimming of trees.Promotion will help samantha with her marketing.
"Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public" (Smallbusiness.wa.gov.au, 2014).

Once samantha pinpoints her target market, she will have a broader idea to reach them, but most businesses use a mix of advertising, personal selling and sales promotion to promote their
(2014). SUSTAINABLE COMPETITIVE ADVANTAGE (SCA). How Build a Sustainable Competitive Advantage. Strategic Management: Sustainable Competitive Advantage as a Focal Point of Corporate Strategy. Retrieved 12 November 2014, from http://www.1000ventures.com/business_guide/crosscuttings/sca_main.html

Smallbusiness.wa.gov.au,. (2014). Pricing Strategy. Retrieved 12 November 2014, from http://www.smallbusiness.wa.gov.au/pricing-strategy/

Smallbusiness.wa.gov.au,. (2014). Marketing - Promotion Strategy. Retrieved 12 November 2014, from http://www.smallbusiness.wa.gov.au/marketing-promotion-strategy/ http://www.tutor2u.net/business/images/competitive_strategies.gif Boykin, G. (2014). The Effect of Marketing Information System on Sales Performance. Small Business - Chron.com. Retrieved 13 November 2014, from http://smallbusiness.chron.com/effect-marketing-information-system-sales-performance-75193.html
(D.Kroenke, Bunker, Wilson, Information Systems and Decision Making. Experiencing Mis,. (2014). 3rd

Show More
Related

  • What Is Deep Roots Distillery Case Analysis

    730 Words  | 2 Pages

    According to article call “Porter’s Five Forces Model/Strategy Framework” it stated, “The Five Forces Model was developed by Michael E. Porter to help companies assess the nature of an industry’s competitiveness and develop corporate strategies accordingly. “ (Martin, 2014). According to article call “Porter’s Five Forces Model/Strategy Framework” it also stated “The framework allows a business to identify and analyze the important forces that determine the profitability of an industry.” (Martin, 2014). According to article call “Porter’s Five Forces: Analyzing the Competition”. It stated that “

    Read More

  • Marketing Mix - H&R Block

    1480 Words  | 3 Pages

    Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.

    Read More

  • The Success of Dell Computer

    1176 Words  | 3 Pages

    We shall apply the Porter's 5 Forces model to examine the PC market and see how forces of competition influence the profitability of the market players.

    Read More

  • Richer Sounds - Competition

    521 Words  | 2 Pages

    To respond to these competitive forces they wou...

    Read More

  • Porter's Five Force Model In Professional Basketball Industry

    754 Words  | 2 Pages

    The 5-Force Industry Analysis first introduced by Michel Porter, Harvard Business School professor, a quarter-century ago. This theory examines the suppliers, buyers, product substitutes, existing firms’ rivalry and new entrants in a firm’s product market.

    Read More

  • W.L. Gore & Associates Marketing Analysis

    1689 Words  | 4 Pages

    ...not provide the company with opportunities to analyze its internal strengths and weaknesses like that of the SWOT analysis. In short, Porter’s five forces model is related to the threats of the company resulted in the current market scenario.

    Read More

  • An Anaysis of McDonald’s Corporation

    2712 Words  | 6 Pages

    • Discussing the two forces of competition, which are threat of new entrants and threat of substitutes, and identifying the most significant of those forces for McDonald’s Corporation.

    Read More

  • Harvard Case: Launching The Bmw Z3 Roadster

    1183 Words  | 3 Pages

    4 company’s skills and objectives, the customers they were trying to attract, the competitors they

    Read More

  • Compare And Contrast 4ps And Value Approaches To Marketing

    722 Words  | 2 Pages

    Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.

    Read More

  • Airline Sustainable Competitive Advantage

    1432 Words  | 3 Pages

    A sustainable competitive advantage is making your company have a unique value position, in a competitive environment, while defending the supported proposition. These advantages need to be constantly updated in order that the competitors remain on the back foot. Unable to keep abreast of the shifting advantages and the difficulty to imitate or implement changes that take place. Such properties of sustainable competitive advantages that can be changed, include;

    Read More

  • The Porter 5 Forces Analysis Tool on 7-Eleven Convenience Stores in Malaysia

    1096 Words  | 3 Pages

    For assessing the industry profitability, Porter 5 Forces analysis tools were used to analyze one organization evaluation. In this case, the technique were used to analyze 7-Eleven Convenience Store specifically in Malaysia. Porter 5 Forces consists of 5 important area which is Threat of New Entrants, Bargaining Power of customers, Threat of substitute Products and services, Bargaining Power of suppliers, and competitive rivalry within the industry. Theoretically, the more powerful these forces in an industry, the lower its profit potential. The strength of each force differs by industry and changes over time. The competitive advantage that 7-Eleven has using these five forces is it has raised the barrier of entry for other competitors to enter the convenience store market as new competitors will require a huge capital investment in order to implement the information technology in their business in order to be competitive. Also, hypothetically being the first in the market, 7-Eleven could have made contracts with the Malaysia government to not allow other 24-hour convenience stores in the market for a certain time period, such as Astro had done, thus having a monopoly market in the beginning of their operations which will allow them to target a bigger market share.

    Read More

  • Critical Reflection of the Porter Five Forces Concept

    1474 Words  | 3 Pages

    The Porter five forces model (see Appendix 1) as an external analysis tool was established by Michael E. Porter and firstly announced in his book “Competitive Strategy: Techniques for Analyzing Industries and Competitors” in 1980 . The main idea of the Porter five forces concept is that the attractiveness of a market depends on the characteristic of the five competitive forces that have an impact on a company (see Appendix 2).

    Read More

  • L & T SWOT Study Analysis: Porter's Five Forces Analysis

    1021 Words  | 3 Pages

    According to Porters analysis, there are five basic factors affecting the operations of an organisation in any given market. These factors are bargaining power of suppliers, bargaining power of buyers/consumers, threat of competitive rivalry, threat of substitutes and threat of new entrants.

    Read More

  • Case Study Of Mr Price

    2376 Words  | 5 Pages

    Threat of new entrant is a business or company thinking of entering the market, that haven’t yet. Mr Price must close any gaps leading to opportunities for a new business by ensuring customers are satisfied and getting all that they need. There are no new threats known yet, but with some online stores such as ‘Apparal.com’ offering free worldwide shipping, Mr Price will need to monitor their public opinion/popularity. The threat will be destroyed if the government implicates a law against importing clothing in order to protect the local market.

    Read More

  • The Role of Advertising in Business

    1792 Words  | 4 Pages

    Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.

    Read More

More about Market Rivalry: Samantha's Five Forces Could Help Samantha

Open Document