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What is the meaning of the medium is the message
What is the meaning of the medium is the message
The medium is the message thesis
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Managing Knowledge
"All media are extensions of some human faculty -- psychic or physical. The wheel is an extension of the foot; the book is an extension of the eye; clothing, an extension of the skin; electric circuitry, an extension of the central nervous system. Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act -- the way we perceive the world."
Marshall McLuhan and Quentin Fiore, The Medium is the Massage (sic), (New York: Simon & Schuster, 1967), p. 26.
What Can We Know?
Before going into how we manage knowledge, maybe we ought to take a look at ourselves. What makes us tick? You know, get out a species microscope and watch us strutting around, sleeping, eating, drinking, filing things and procreating. Well, sure. No subject too large. What are we? Why do we have so much trouble getting along? As genomic research increasingly reveals, we are separated from our fellow creatures by less than we once imagined, or might have wished for. Once we thought we were different from all those other creatures. There was a time not long ago when we imagined ourselves to be a maker and user of tools, and uniquely so. We thought this defined us. We were THE CREATOR of tools. This idea of ourselves, this notion of Man-the-Tool-User lasted for nearly a century, right up to the moment some one noticed a chimp breaking off a branch to retrieve ants from an ant-hill. Not that man isn't a tool-user and tool-maker of the first order. Think about some of our tools: clay tablets, printing presses, TVs, computers, hard drives, and atomic bombs of one kind or another. The list is staggering, but perhaps our tools are only by-products of somethi...
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...he U.S. who, like Dr. Richter, possess both the know-how to make a nuclear weapon and the "fudge-factor" -- the memory of last minute tweaking and intuitive short-cuts that made some of the nation's 1,000 or so nuclear weapons tests work.
"Nuclear-weapons design was then [when Dr. Richter was a young apprentice Ph.D. at Los Alamos] taught in a kind of medieval apprenticeship. Dr. Richter hung around one or two bomb designers to see how they did it. 'You worked for those guys until you didn't need them anymore,' he says. "The quicker you did that, the quicker you could do more things on your own." 4
What's needed in any organization is a way to capture the "fudge-factor"; to save and store what was said and done and acted upon outside of formal documents and procedures -- a way to manage not just explicit documents and events, but tacit events and actions as well.
2nd March, 2013. Wikipedia Foundation. 5th Feb, 2014 http://en.wikipedia.org/wiki/German_nuclear_energy_project> Harris, William. The “How Nuclear Bombs Work”. How Stuff Works.
We as humans tend to have an unquenchable thirst for knowledge. We look for knowledge about everybody and everything that surrounds us in our day-to-day life. Sadly though, we must accept that in the grand scheme of life we (as a society) tend to put pleasure above our quest for knowledge. The pursuit of knowledge tends to take time and energy, two things we call invaluable, and it also shows us things that might depress us. Contrastingly, ignorance takes no time and energy.
Teller, who is a “Hungarian-born atomic physicist” and “known as the "father" of the hydrogen bomb”, was at the forefront when it came to the design of the Teller-Ulam Hydrogen Bomb (Hydrogen Bomb Exploded). Stanislaw Marcin Ulam, mathematician who developed the idea of the lithium hydride bomb, was the other half of that perfect combination. Although there was excitement for the U.S. being the first to be the bomb, some scientists did not share that excitement. Not all people agreed with the idea of building this bomb, some people had their doubts. For example, Julius Robert Oppenheimer was a highly known theoretical physicist and Director of the Los Alamos Laboratories.
Taylor, Edward. “Meditation 42.” The Heath Anthology of American Literature. Ed. Paul Lautier. New York: Houghton Mifflin Company, 2004
Our knowledge is a key to our success and happiness in our life to give us personal satisfaction. Knowledge is power but not always. Sometimes our self-awareness and growth as an individual gives us negative thoughts that make us want to go back to undo it. Everyone wants to unlearn a part in our life that brought us pain and problems. Good or bad experiences brought by true wisdom can be used for our self-acceptance, self-fulfillment and these experiences would make us stronger as we walk to the road of our so called “life”, but Douglas’s and my experience about knowledge confirmed his belief that “Knowledge is a curse”. Both of us felt frustrated and sad from learning knowledge.
Upon entering World War II as a result of Japan’s attack on Pearl Harbor on December 7, 1941, the United States faced the burden of fighting two dangerous military powers: Germany and Japan. Germany was developing new, secret weapons that could very likely be a potential threat to the United States. It had been reported that German scientists were experimenting with splitting the atom, which would release an enormous amount of energy.1 Whoever was successful with this tactic had the power to control the world. After receiving this information, President Harry Truman went into shock. The United States began atomic research shortly after with the help of physicists Leo Szilard and Albert Einstein.2 This effort was code-named the Manhattan Project, which took place in Los Alamos, New Mexico. The project involved more than half a million people working to design and predict the results of an atomic bomb. After spending two billion dollars, a test called Trinity was cond...
thinking comes from that and then in the long run more knowledge comes. It is a continuous cycle that never stops.
"Science is sometimes blamed for the nuclear dilemna. Such blame confuses the messenger with the message. Otto Hahn and Fritz Strassman did not invent nuclear fission; they discovered it. It was there all along waiting for us, the turn of the screw" (Rhodes- 784).
Last accessed 19th March 2014. Rosser, M. (2012). The 'Secondary'. body massage. 3rd ed.
Marshall McLuhan: Unbound, The Medium is the Message, by Marshall McLuhan, Suite J Corte Madera, Gingko Press, 2005, Edited by Eric McLuhan and W. Terrence Gordon,23 pp., £47.00, ISBN 1-58423-051-7
To put it simply, The Circle will go to any lengths to gain knowledge since knowledge is power, and this same narrative is beginning to take root in modern day
He asserts that with the invention of television, writing can basically be eliminated (125). There’s no use for it anymore, after all. What can be more engaging than a form of media that stimulates the senses so? Despite the beliefs of those who lived in the 60s and 70s, the twenty-first century is unfortunately not home to the world of the Jetsons. Writing is still a very powerful form of media, for the very book that this essay is centered around is still influential, forty-nine years later! However, books and newspapers are not our sole source of the written word. Online blogs, articles, and newsletters now exist. Television and books have merged into one: the Internet. Revolutions, riots, and rebellions don’t just happen in our living rooms now, they happen on the go with us. On the subway, when we’re waiting in line at Subway, at our friend’s house as he talks about how he’s “way into subs.” The Internet is now our primary source of information. Evolution doesn’t only just occur in nature. Nonetheless, The Medium is the Massage was published in 1967, and several of McLuhan’s points were ahead of their time and remain relevant today. The most notable of points was made within the first few pages of the book where McLuhan delves into the fact that from the moment we are born to the moment we die we are under constant surveillance and that privacy essentially no
...t find anything new. This description points out the hindrances on humans’ acquisition of knowledge because of our finite biological capacities.
This book largely details the experiences of the scientist, Nikolaus Riehl, who spent 10 years as a captive of the Soviet Union. He worked on the production of pure uranium for the Soviet nuclear bomb program. This relates to the topic of Human Beings and Their Control Over Nature with respect to the production of nuclear weapons.
McLuhan, Marshall, Perf. Marshall Mcluhan Full lecture: The medium is the message. Perf. McLuhan, Marshall. Youtube, 1977. Web. 9 Nov 2011. .