In order to provide organisation R. with a comprehensive management report, Gregory’s (2000) planning framework was favoured, as it includes the fundamental stages involved in the process: situation analysis, objectives setting, public, messages, strategy, and evaluation (Appendix 1). Additionally, Gregory’ formative research scheme (2010:48) was a useful guidance for the analysis of the environment, the organisation, stakeholders and public, and the detection of problems/opportunities to be addressed. Situation analysis Environmental scanning (Grunig et al., 2002) enables detecting issues and external influences likely to be faced by the organisation. The PESTLE analysis identified the political, economic, social, technologic, legal, and environmental elements characterising the climate where the organisation operates. PESTLE template was preferred over the traditional PEST to signify legal peculiarities, and emphasise the importance of environment in the current business discourse. The model allowed identifying external issues and the inter-relationship between elements, using publicly available data and reports. In parallel, SWOT analysis circumscribed the internal and external factors pursuant the longer-term strategy with particular significance for the organisation. The tools allowed detecting areas likely to influence the company, supporting a strategic effort to monitor and address such issues in the longer-term. Media analysis The media analysis performed an external messages assessment and comparison. The analysis provided management an overview of the themes highlighted to stakeholders and a practical comparison with industry competitors, while identifying areas of actual and potential advantage. While supporti... ... middle of paper ... ...-278). Thousand Oaks, CA: Sage Scholes, E. (1997). The internal communication handbook. London: Gower. Smith, R.D., (2009) Strategic planning for public relations, 3rd Ed., Routledge Tench, R., and Yeomans, L. (2009). Exploring public relations, 2nd Ed., Financial Times/Prentice Hall:UK Tremblay, M., (1957).The key informant technique: a non-ethnographic application. American Anthropologist, 59(4): 688 – 701 Welch, M. (2012) Appropriateness and acceptability: employee perspectives of internal communication, Public Relations Review 38(2): 246-254 Welch, M. and Jackson, P.R., (2007). Rethinking internal communication: a stakeholder approach. Corporate Communications: An International Journal 12(2): 177–198 Yeomans, L. (2009) Internal communication, in Tench, R., and Yeomans, L. (2009) Exploring public relations, 2nd Ed., Financial Times/Prentice Hall, pp. 317-337
PEST (political, economic, socio-cultural and technological) is a framework of macro environment factors used in the environment scanning component to analyze the impact of these factors on an industry. Canada post is under pressure from all the above forces and ultimately these have direct influence on organization ability to achieve its goals and their strategy
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
For the reason that it is a daunting task and becomes even more daunting in preserving a functional relationship. If problems arise, an experienced spokesperson from the senior management, should deal with the media to communicate complete and appropriate information. Remembering God’s mercy toward us, we can approach others in a spirit of love rather than condemnation (Sande, 2004). This is about credibility and reliability of content which an organization can deliver to its public (Ehsan, 2009).
Political, economical, and environmental factors that negatively impact an organization are considered external issues. For these reasons, an environmental analysis was conducted
Cardon, P. W. (2014). Business communication: Developing leaders for a networked world. New York: McGraw-Hill Irwin.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Various companies consist of the company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media and digital strategy and online presence of the company. The aim of this essay is to discuss the chosen, Woolworths as a company that encompasses the characteristics of internal corporate communication. Internal communication will be briefly discussed within a corporate company by describing and discussing the following aspects: company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media and digital strategy and online presence of the company. In order to be able to discuss and describe the above mentioned aspects and to understand what internal media entails, I should firstly start by defining it: Internal media entails that the organization is responsible for the whole process and outcome (e.g. house journal, brochures, radio and TV). Effective internal communication is one of the enablers of employee engagement and is thought to add fundamental value to organizations on all scales, from productivity to customer research.... ...
As Schermerhorn states in Management planning, organizing, leading, and controlling are the tools needed by managers to accomplish performance goals. It is crucial that managers be able to recognize and act upon problems or opportunities as they arise. Planning is perhaps the cornerstone of the four processes. All good processes were at some point given great detail so as to anticipate possible problems and solutions to those problems. When the Honda Motor Company decided it needed to refine its inventory they didn't just jump at the first idea that was proposed; they first set their objectives and discussed ways to meet those objectives. After giving careful consideration to processes and the streamlining of those processes human error rose as the top need for change. Sounds simple you might respond; in reality it is much more complicated.
Springs, Kathleen McGinn. “Gender Differences in Business Communications”. Retrieved on October 10, 2004 from http://www.princetoninfo.com/200105/10523s01.html
A major component in effective leadership is the implementation of appropriate communication strategies. In the case study, Williams concludes that he must change the way he communicates to improve employee satisfaction. In order to become an effective leader, Williams must apply and practice three important communication strategies at his public relations firm. First, he must expand outside of his comfort zone and begin having regularly scheduled meetings to communicate new agenda and/or problems that occur. Next, he must begin to craft his communications with the business to contain why an action is being taken as well as what that action will be. Thirdly, Williams must adopt more effective avenues of communication to effectively lead his
There strategic communication plays the role of assisting in the management of organisational relationships in relation to disbursing information to the various stake holders in a timely manner and in a way that solves any uncertainity (Cutlip, et al., 2006; Everett, 2001). The rise of strategic communication comes from the identification of important strategic issues both internally and externally which require to be solved in the right time to enable smooth flow of information (Everett, 2001).The effort of identifying and differentiating the key strategic matters in organizational communication is one of the key contributing abilities in the endeavor of developing strategic communication (Steyn, 2003). Organisation communication needs remain to be fluid can shift depending on different situation (Weick, 1979, p. 132). The organisational member’s such as manager and employees ability in the identification, , interpretation , differentiation and being able prioritise communication matters are an important skill for the development of an organisational strategic communication effort (Murphy, 2007; Whittington, 1993; Clampitt, DeKoch, & Cashman, 2000; Porter, 1996;Cummings & Wilson, 2003; Steyn, 2003). Scott (2003) asserts that in an organization there are a number of flows which connect to form a system, he identifies the flow of information as being the one with the most importance since it places demands on organisational players to process information within the organization. The way information gotten is processed from the environment has a potentially to influence an organisation’s success (Daft & Weick, 1984). Environmental scanning understanding underpins the creation of strategic communication as a
Environmental scanning is the process of gathering information about events and their relationships within an organization's internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization (Barnat, 2004). For a business to succeed, it is important to study the business environment of the firm that consists external and internal influences that affect the firm’s decisions and performance (Grant, 2010). Environmental scanning includes the assessment of Macro and Micro environmental analysis.
Technological change, change in economic climate, natural occurrences and such-like are matters that concern the macro-environment of a business. These external, uncontrollable, influences can and will impact hugely on the success or failure of a business. One of the tools that are applicable in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and Economic considerations will need to be engaged in order to prepare the business for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main macro-environmental factors that may affect my business.
The communication process consist of two elements. The source that wants the message to be sent and the receiver who accepts the message. The receiver then provides feedback to the original source. These messages can have barriers that keep the intent of the messages from getting through. There are verbal and nonverbal ways of communication. Coca Cola has many different channels of communication within their organization. It starts with the CEO, Mr. Muhtar Kent. Mr. Kent’s focus is to lead Coca Cola to a more sustainable future and become a more profitable growing company. These goals will not be achieved unless communication is a vital part of their strategy.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.