Gender Stereotypes In Media

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1. Introduction
From an early age, men and women are expected to act in stereotypical ways. Boys should be manly and girls should learn to be lady like; those who brake the social norms face rejection and criticism. As kids grow up, they become exposed to the media. Images, videos, television shows all portray men and women in stereotypical manners. As we get older, things sadly get worse. Things such as the fact that women make up 51 percent of our population and hold no power. Men hold a tight grip on being the majority. A good example for why men have the power is the way they view women. On March 10, 2008, Marc Rudov appeared on Fox news, he was asked about the downside of having a women president. Rudov responded, “You mean besides the PMS and the mood swings, right?" (Ironside) Comments such as this provoked me to look for women in the media organizations; only one caught my interest immediately, making it all the more effective.
2. Miss Representation; The Representation Project
The home page alone of The Representation Project draws you in with a beautiful, striking background and a dramatic, large quote from Marian Wright Edelman (Founder & President Childrens Defense Fund), “You can’t be what you can’t see.” (Newsom) The page uses an effect design, getting to the point and looking clean. It is easy to follow and overall uses an effective way to grab your attention. The home page also changes between another picture, the organization uses an effective design strategy in tying the pictures together regardless of each having their own purpose, both are the same color and each have their own purpose. In addition, you will find at the top of both homepages navigational tabs. When you click on the “About U...

... middle of paper ...

...d women learn from an early age how society believes they should act. Things will never get better if organizations such as The Reputation Project don’t keep up with their effective business communications. And hopefully their effectiveness can rub off onto other organizations with the same goals to get more public attention and support to make the world a more equal and better place.

Citations:
Cardon, P. W. (2014). Business communication: Developing leaders for a networked world. New York: McGraw-Hill Irwin.
Ironside, A. (2008, March 11). Media Matters For America. 29 May 2014. http://mediamatters.org/research/2008/03/11/marc-rudov-on-the-downside-of-a-woman-president/142850
Newsom, J. S. (2014). The Representation Project. 27 May 2014. http://therepresentationproject.org
WIMN (n.d.). Women in Media and News. 27 May 2014. http://www.wimnonline.org

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