Making Advertisements Memorable to the Viewer

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According to CBS news, approximately, 600 to 625 advertisements are exposed to one person in a day and about 272 of those are coming from the television, the radio, magazines, and newspapers. Even if a person is exposed to so many advertisements each day, person may actually notice less than 80 of them. The goal of advertisement is to convince customers to buy their products. So if the customers do not remember the ad after viewing it, the company just wastes their time and money. In order to be effective, an advertisement has to be memorable for the customers. So there are many creative elements in advertisements and I want to analyze about those elements in this paper.
The advertisement that I choose is Kia Optima Alien ad. This advertisement was shown in the June 2011 issue of Wired Magazine. Also, this scene was part of 2011 Super Bowl Kia epic ride commercial. Kia’s competing company, Toyota and Honda, used men or women for commercial characters in 2011 Super Bowl commercial. However, Kia used aliens for commercial characters. The alien is a commercial attention getter. It caught customer’s attention and makes them to read the description to satisfy their guesses. We usually think aliens are intelligent organism and have high technology transportation such as UFO. In this ad, alien is not proud of UFO but his new 2011 Kia optima sedan. Therefore, we can deduce that Kia wants to say to customers you will want this car because even an alien like this car and Kia optima has high technology system. Especially, Kia wants to emphasize their great cooling and heating system of optima and characteristic of alien fulfill this emphasis. In our common sense, alien lives in space and temperature of space are very high or low. So aliens ...

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...r kids. Young parents rarely have time to sit down for breakfast on any given day. However, they still want to serve good breakfast to their kids and build relationship with them. So Carnation Breakfast ad inserts the diagram showing it contains 2 times protein of an egg, 2 times calcium of yogurt and 21 types of minerals and vitamins.
I think Kia Optima Alien and Carnation Breakfast are a very good advertisement. A strong point of Optima Alien advertisement is the creativity and strangeness. Settings of the advertisement catch the attention of the customers and tempt them to know everything about Kia Optima sedan. Also there is no ambiguity. Message of advertisement was very clear and easy to understand. Carnation Breakfast ad is very effective because it fulfilled desire of women by showing that a good breakfast is important and it contains a lot of nutrients.

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