Made To Stick Audience Analysis

Made to Stick introduces 6 strategies that increase the impact of an idea. Anil Sabharwal’s presentation at 2015 Google I/O Conference demonstrates 3 key strategies from Made to Stick. The following content from this document depicts how Anil made the product compelling through the appeal of Credibility, and Emotion. Furthermore, he enhances these points through the notion of storytelling. However, he could have incorporated more unexpectedness prominently throughout the presentation to improve on sustaining the audiences’ attention.
Anil used credibility to express core concepts across the audiences. He had less usage of abstract statistic and terminology include unlimited storage, automatic organization algorithm, user-centered sharing techniques, but rather he used his own experience with the application to show what the product do in his life. The audience, therefore, can reflect themselves with the storytelling to

Audiences capture empathy through self-projection on the personalized stories such as clustered photos of presenter’s niece, creating the anecdote of people’s lives, such as memories of pride, hardship, and achievements (1:06:15-1:06:40) [1]. Moreover, emotional depiction through the usage of “moment” in photos brought about stories that touch audiences’ subtleties. For example, “By pressing the search button, photos are organized by the people, places, and things that matter most in my life” (1:05:20-1:05:35) [1]. Another key strategy the presenter used in the presentation is Self-Interest [3]. Same example as previously mentioned about making collages and movies that collects important moments of Anil’s life, he further stated at the end: “the choice is mine” (1:08:06-1:08:10) [1]. This is a solid demonstration of what Made to Stick implied as “MIIFM (What’s In It For Me)” [3]. It’s “Your” choice, and it’s “Your” time