Lush Cosmetics Case Study

In the year 1995 Liz Weir and Mark Constantine later bridged together with Helen Ambrosen, Mo Constantine, Rowena Bird and Paul Greaves joined forces to do what they loved doing; which was making cosmetics with natural ingredients. The current creative team falls back to over 20 years working with each other, previously developing products for The Body Shop and later on forming into the company “Cosmetics To Go” which after a quite a success unfortunately had its downfall. It was after running a competition amongst their customers that the name “Lush” was born. Thriving every day, Lush Cosmetics is presently over 700 stores and have quite a lot of factories spread over 40 countries worldwide.

1.1) Explain the various elements of the marketing

For Lush this will aid in elevating customer satisfaction. Along with all the focus on the customer’s needs, this would mean Lush would fully depend on its marketing department and the research to accomplish the business objectives and goals. Hence this would possibly cause an imbalance within Lush and the process of the work flow could be compromised.

Through concentrated market research, Lush will be able to gain market familiarity and hence evaluate their competitors’ position in the market. This gives them the opportunity to develop better promotions and provide better products. Implementing the Marketing Concept, Lush will also be undertaking a lot of investments that would go into the market research. These would be continual investments since the 21st century market expands into the technological infrastructure.

By the means of attaining a high level of customer satisfaction, Lush will eventually develop a loyal customer base. Consequently leading to gaining brand recognition and depressing their vulnerability to other competitors. With the persistent emphasis on the consumer’s wants and needs, Lush cosmetics will not only divert from its overall gals but also the prospects of