Lush Cosmetics Analysis

It has been almost four years since Jaqueline Traides teamed up with Lush Cosmetics to make the public aware of the cruelty of animal testing. Lush, a company that prides itself on not testing their products on animals or using animal ingredients, displayed a live action performance art on a typical day in their Regent Street store in London as a protest against the companies that still continue this process knowing there are other humane ways (Vrba, 1-2). Britain actually outlawed the testing of animals for cosmetics long before this event took place, but not without a fight; the cosmetics industry attempted multiple delays of the law going into effect in order to keep the testing in place, but eventually gave up (Vrba, 22-23). Inspired by

The performance artist that played the part of the experimenter actually shaved, force fed, prodded, blindfolded, dragged, and tortured the artist playing the role of the animal (Harris, 1-10). They make an emotional appeal more than logic or credibility, though the information supporting the message of this piece is credible research that could be argued logically to the public. The viewer can be affected emotionally and then turn to an expert who can answer their questions and provide them with supporting evidence. The artist of this picture also persuades the viewer by capturing a moment when the performance artist was at one of her most vulnerable moments. She is actually turned slightly away from the windows so the experience is real, and the pain she endures is

It is also for those who know what happens to animals who are tested for cosmetics and purposefully choose to still support it. This image is trying to reiterate the importance of realizing that animals feel pain too. It is trying to get across to those who can emotionally feel the wrongness in this practice. It calls to companies from other countries that still continue to abuse animals out of convenience, and tells them that what they are doing is immoral and needs to stop. It does this because most of the people who see/saw this piece know the abuse of animals is happening, but by applying it to a human it is relating to us. It also calls for us to take a step back and look at what we are willing to do in order to get instant gratification. Testing on animals is not necessary but convenient, and only benefits humans, yet if we remember that we are not the only living creatures on this planet that feel pain, we can stop the torture of