Lululemon Swot Analysis

About lululemon Athletica inc. is a well known athletic apparel retailer based in Vancouver, British Columbia, Canada which is known for its fashionable yoga wear and also the promotion of yoga through their apparel. It’s a unisex apparel company founded in 1998 by Chip Wilson. Recently Glenn Murphy was announced as the Chairman of lululemon. The retailing company has stores across 354 locations across Northern America, Europe, Oceania as well as Asia. It trades under NASDAQ by the name lulu. Ever since it was founded the company has grown rapidly and has expanded selling all of its product internationally via their site lululemon.com, The brand offers a variety of products ranging from performance shirts, jackets, pants, sweaters, shorts,

Although lululemon has a cult-brand status because of its committed customer base, with sales of about $2.65 billion in 2018 the company had faced a lot of controversies in past years as most of it production control is given to overseas partners rather than being personally involved in it. The company had to face huge embarrassment in 2012 because of yoga pants which were too sheer to be worn. Not only this the company had to face product quality issues in 2010 and was in news because of controversial statements by its founder.
The company has a mission statement of sharing their culture with the community which allows for some real conversations to take place by gradually developing a collection of bold thoughts. The company has a strong connection and love for yoga and highlights how it rejuvenates our bodies and calms our minds. Yoga has been a key factor in the success of lululemon over the years. The company has a lot to offer for people inspired and obsessed with fitness and healthy lifestyle. It also works with athletes and yogis within the same environment for product feedbacks and continuous

Company News

In 2015 there were some speculations that Lululemon dominance as a leader in athletic apparel sector would no longer stay and was going to be over soon which suggested that its own popularity would hurt its potential. “But that was not the case as its stock surged most in 8 years after profit which really impressed the investors. the company had a 28 % jump in third-quarter profit. It’s stock moved powerfully upward by 21.5 % to the US $72.70, the biggest ever gain for the company.
Lululemon went through many changes in the year 2016, some of them were : Improved design
In today's world which is full of competition, lululemon also suffered from the problems with their designs, fabrics, and styling.
Improved production
After suffering lots of problems regarding their production, they went through major changes in this year and also worked a lot to improve these production problems.
Supply chain
The very basic thing which is important for every corporation is their distributing chain and same lululemon also, they also went through many changes regarding their distribution chain and