Caroline Mahler Period 1 Muggs. The working conditions at Lululemon factories. “Lululemon Athletica Inc revenue for the twelve months ending October 31, 2023 was $9.186B, a 23.01% increase year-over-year.’’ (Lululemon Athletica Inc Revenue 2010-2023) Lululemon was made in 1998 in Vancouver, Canada. About us, Lululemon. The founder was a guy named Chip Wilson (Chip Wilson). Lululemon garment factories are unacceptable because the pay is unfair, the hours are unreasonable, factories are unsafe, and the workers are mistreated. First and foremost, workers in Lululemon factories are poorly paid. For example, they are paid less than the cost of a pair of leggings. In the article Bangladesh: Factory workers who make Lululemon clothing say they are …show more content…
Also, it is below the minimum wage in Bangladesh. It says in the article Workers making £88 Lululemon leggings claim they are beaten says that, “The sum is well below the 16,000 taka unions have been demanding and falls far short of living wage estimates”. This shows that the workers in Bangladesh are not getting paid enough. Also, this does not explain why their clothing costs so much if they aren't paying their workers that much. Next, the workers in Lululemon factories are working unreasonable hours.For example, the workers aren't allowed to leave work early. According to the article, workers making £88 Lululemon leggings claim they are beaten, states that “Factory workers who break any rules or leave earlier than expected are verbally abused by management and hit. Some said they had been made to work despite ill-health” Also, they were overworked to hit targets. In the article, Bangladesh: Factory workers who make Lululemon clothing say they are routinely underpaid, beaten and humiliated, says that “They are forced to work overtime to hit targets, saying they sometimes felt immense pressure not to leave their work stations”. This proves that …show more content…
Also, the factories are not safe.First, they are not stable buildings. In the article After Rana Plaza, How Far Has Bangladesh Come on Worker Safety? It says that, “Almost a decade ago, the fatal fire at Tazreen Fashions and, just five months after, the Rana Plaza tragedy provided deadly proof of dangerous work safety conditions for the RMG workers in Bangladesh, with repercussions felt around the globe.” Also, they forced labor on their workers. In the article Learning from Lululemon: If Canada wants to get serious about forced labor, disclosure laws won’t do, it says that, “Despite being recognized as an industry leader in this area, an investigation by researchers at Sheffield Hallam University in England found that Lululemon was at a high risk of sourcing from the Xinjiang region in China — which has been associated with forced labor and human rights abuses — that same year.” This shows just how unsafe these factories truly are and are not good work environments. Lastly, the workers are treated very badly.First, they get hit or get called names if they do something wrong. In the article Workers making £88 Lululemon leggings claim they are beaten, it states, “Women making our clothes in Bangladesh are routinely and
The retail industry is continuously growing. There are many successful companies and entrepreneurs in this industry. One successful entrepreneur is Dennis Wilson, also known as Chip Wilson.
Founded in Vancouver BC in 1998, the first Lululemon shared its retail space with a yoga studio. Lululemon Athletica inc. is a Canadian designer and vertical retailer of athletic apparel, which operates predominately in North America (“Lululemon Athletica Inc (LULU.O),” 2014). The Company’s garments are marketed under the brand name “Lululemon Athletica” (“Lululemon Athletica Inc (LULU.O),” 2014). Lululemon decided to go public in 2007, 7 years after opening their first store in 2000, raising $327.6 million (Urstadt, 2009).
Look down at the clothes you're wearing right now, chances are almost every single thing you are currently wearing was made in a sweatshop. It is estimated that between 50-75% of all garments are made under sweatshop like conditions. Designers and companies get 2nd party contractors to hire people to work in these factories, this is a tool to make them not responsible for the horrendous conditions. They get away with it by saying they are providing jobs for people in 3rd world countries so its okay, but in reality they are making their lives even worse. These companies and designers only care about their bank accounts so if they can exploit poor, young people from poverty stricken countries they surely will, and they do. A sweatshop is a factory
Kilpatrick, Marcus, Edward Hebert, and John Bartholomew. "College Students' Motivation for Physical Activity: Differentiating Men's and Women's Motives for Sport Participation and Exercise ." Journal of American College Health 54 (2005): 92. Mintel . Web. 4 Dec. 2013.
Lululemon Athletica, Inc. (Lululemon) is renowned for its technical, high-quality yoga-inspired apparel for women. However, the company is growing beyond this niche market and is therefore altering its competitive strategy. Lululemon utilizes a broad differentiation strategy because its target market is broad and its product line is varied, it stresses product innovation, and its community-based marketing and retail experience sustain its differentiation from competitors.
In China, Kelsey Timmerman spent time with a couple who worked at the Teva factory, traveled to the countryside to meet the couple’s son, insert name, who hasn’t seen his parents in three years due to his parents working long hours and it being expensive to take a train ride. In the US, the author visited one of a few clothing factories in the US to talk to the workers about his shorts, and the decrease of American garment factories. Timmerman wants the consumer to be more engaged and more thoughtful when mindlessly buying clothes. By researching how well the brands you want to buy from monitor their factories and what their code of ethics details, you can make a sound decision on if this is where you would want to buy your clothes. The author writes about brands that improve employers lives like SoleRebels, a shoe company who employs workers and gives them health insurance, school funds for their children, and six months of maternity leave. Brands like soleRebels that give workers benefits most factory workers have never even heard of help improve the lives of garment workers and future generations. From reading this book, Timmerman wants us to be more educated about the lives of garment workers, bridge the gap between consumers and manufacturers, and be a more engaged and mindful consumer when purchasing our
Linda Lim, a professor at the University of Michigan Business School, visited Vietnam and Indonesia in the summer of 2000 to obtain first-hand research on the impact of foreign-owned export factories (sweatshops) on the local economies. Lim found that in general, sweatshops pay above-average wages and conditions are no worse than the general alternatives: subsistence farming, domestic services, casual manual labor, prostitution, or unemployment. In the case of Vietnam in 1999, the minimum annual salary was 134 U.S. dollars while Nike workers in that country earned 670 U.S. dollars, the case is also the similar in Indonesia. Many times people in these countries are very surprised when they hear that American's boycott buying clothes that they make in the sweatshops. The simplest way to help many of these poor people that have to work in the sweatshops to support themselves and their families, would be to buy more products produced in the very sweatshops they detest.
Lululemon, a premium yoga-focused retail chain, serves two market segments. One segment consists of consumers who are characterized as “trendy urban” and the other segment consists of “wealthy” consumers. The “trendy urban” segment, in summary, is fashion oriented or active women who live in metropolitan areas. The “wealthy” market segment is affluent women who live in either urban or suburban areas. As discussed below, these two market segments are defined by differences in demographics, geography as well as behavioral and psychographic characteristics.
Lululemon Athletic Inc. (Lululemon) is a retail company that specializes in athletic yoga-inspired apparel for active men and women. This company is headquartered in Canada and was founded in 1998 by Dennis Wilson. Wilson’s passion was technical athletics, which resulted in him opening a studio to design yoga clothing in 2000 in Vancouver. To help pay his rent, Wilson held yoga classes at night when the design studio wasn’t being utilized. By 2011, Lululemon’s yoga apparel was being sold in over 130 stores located throughout Canada, the United States and Australia.
When asked about the tragedy of Vietnam, historian Max Hastings explained “that it was a war that left scars not just on the land, but on the souls of all who lived through it” (“Vietnam.”). These scars, both physical and psychological, were inflicted on the over nine million soldiers who suffered through years of grueling warfare (“US.”). One of those soldiers was Tim O’Brien, a Vietnam veteran who served from 1969 to 1970. O’Brien leveraged his experiences to paint a picture of the war in his novel The Things They Carried. The book is written from O’Brien and his fellow soldiers’ perspectives as they are forced to grapple with the emotions associated with serving in Vietnam.
“Sweatshops Are the Norm in the Global Apparel Industry. We’re Standing up to Change That.” International Labor Rights Forum. N.p., n.d. Web. 6 Feb. 2014. .
This paper will give a brief introduction about the history of Nike Sweatshops which will shed the light on their public image and their manufacturing process. It will further move to the suggested alternatives, what facts impact them, their stakeholder and their impact on the economic as well as social basis. In the end, it will discuss if the given choices are legal and ethical or not.
Americans do not realize the amount of clothing we wear on a daily basis is actually made in Cambodia, such as Adidas and even the Gap. The women that work for these sweatshops in Cambodia sew for 50 cents an hour, which is what allows stores in America, such as H&M to sell inexpensive clothing (Winn, 2015). The conditions these Cambodian workers face are a noisy, loud, and extremely hot environment where people are known for having huge fainting attacks. When workers were on strike a year ago, authorities actually shot multiple people just because they were trying to raise their pay. There is plenty of evidence of abuse captured through many interviews of workers from different factories, and is not just a rarity these places see often or hear of. Factories hire children, fire pregnant women because they are slow and use the bathroom to much, scream at regular workers if they use the toilet more than two times a day, scam hard working employees with not paying them their money they worked for and more, and workers are sent home and replaced if 2,000 shirts are not stitched in one day. Expectations are unrealistic and not suitable for employees to be working each day for more than ten
Nike should hold the standards regarding safety and working conditions that are prevailing in that country. However, when the sweatshop workers try to tolerate the conditions and wages, firms that are making investment in that country should not intervene the movement. In countries around the world, garment w...
On April 24 2013, a building housing several garment factories collapsed in the capital of Bangladesh, leading to the deaths of more than 1,100 textile workers. These factories supplied clothing for many western retailers, such as Walmart, H&M, Gap and others. Bangladesh is the world’s second largest garment exporter, depending on low wages. "Sweatshop" sometimes is not enough to describe the working conditions of labor in less developed areas. In Bangladesh, clothing enterprises are as frightening as ruins and fires.