Listeriosis Case Study Essay

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Slide 1: My name is LaTisha Dawkins and the name of my article is, "People Over Profit: An Analysis of Blue Bell Creameries' Listeriosis Crisis Response." The contributors to this article are Patricia Barrett, Stephanie Ericson, and Erika Hanes who won the 2016 Arthur W. Page Society Case Study Competition. Blue Creameries began as Brenham Creamery Company in 1907 and is the third largest ice cream producer in the United States. At 108 years old, it was founded in Brenham Texas as a cream distributor. Blue Bell Ice Cream is the third largest ice cream producer with its main competition being Edy's, Breyer's, Turkey Hill, and Jen's Splendid Ice Cream, an ice cream producer similar to Blue Bell's model. Slide 2: Blue Bell Creameries was linked to 10 Listeriosis cases that resulted in 3 deaths. Blue Bell's ice cream first tested positive in April 2013 but did not …show more content…

An estimated 1,600 people get Listeriosis each year, and about 260 died. The infection is most likely to sicken pregnant women and their newborns, adults aged 65 or older, and people with weakened immune …show more content…

On April 20, 2015, the CEO of Blue Bell, Paul Cruse, issued an apology via video. In this video, he emphasized the history of the company, a commitment to get it right, and sympathy for lost ice cream. Most importantly, he referred to the Listeria incident as a "heartbroken situation." In addition to the video, Blue Bell utilized its website as an information portal on Listeria. The website provided information on the side effects of Listeria, press releases, the statement by Paul Cruse, as well as a "Commitment to You" page reiterating its commitment to production quality and

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