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With only a month left until the 2015 Canadian Federal Election, there has been a lot of interesting marketing strategies by three largest parties. These strategies differ greatly between each party and it has been interesting to see the approach taken. Conservative Party of Canada (CPC) As the incumbent party the CPC is running on a platform of their accomplishments over the past nine years with the campaign slogan of "Proven leadership for a strong Canada". This is a good marketing choice as the CPC currently have the advantage of being the majority party in power as well as having the experience of nearly a decade in power. Their campaign agenda has also included “attack” style ads mainly portraying the leader of the Liberal party, Justin Trudeau, as not …show more content…
As well as being too highly focused on the Conservative base which is mostly viewed as older, non-diverse Canadians. Liberal Party of Canada (Liberals) The Liberal party are running on the platform of "Real Change”. Which challenges the status quo of the current Conservative party. Many of the ads of the Liberal party are promoting changes to benefit the middle class, while contrasting these with how CPC and NDP policies will only end up hurting Canadians. The Liberals are using a differentiation strategy to showcase how they would be the best party for the average Canadian. As the youngest candidate for Prime Minister, the Liberal party is also fighting an uphill battle as showing Justin Trudeau as a strong leader. They have responded to these criticisms with ads demonstrating that a new, more vibrant leader would be a benefit for Canada. New Democratic Party (NDP) As a party more closely aligned with Liberal than Conservative values, the NDPs biggest competition is having left-leaning voters choose Liberal over NDP. The party slogan "Ready for Change” also closely resembles the Liberals “Real
Most retailers know that the appearance of their stores plays a big part in determining consumer behavior. As such, they seek to use it to their advantage. Sport Chek sells various types of sports merchandise mainly to middle and upper class citizens of Canada. The company has many stores and online portals. The design of the stores communicates to customers that goods in the store are of high quality. Therefore, customers come with the expectation to pay a premium. The main elements that the store uses to influence consumer behavior include the choice of construction materials, careful choice of colors and shapes, and creative use of lighting. These elements have an impact on the affective, cognitive, and behavioral responses of potential customers. The channel strategy used by the company is effective because of Sport Chek’s strong brand name. The company can benefit more from a better channel strategy for its online shopping portal that can help it to take advantage of the global high-end sports market.
In the run up to the election therefore the Liberals won the working class support. It was perhaps the working class who had the biggest effect on the result of the election, this proved to be in favour of the Liberal Party.
The typical philosophical ideals of the liberals seem to focus on the government helping the little guy and leveling the playing field. They oppose tax-cuts for the rich, they are distrustful of big-business and those who are wealthy. They like government programs that help minorities and those with lower incomes. They want to raise the minimum wage, provide better national healthcare and provide better unemployment and welfare coverage’s. They nearly always side with unions over management, the guy who sues the big business. They are sick and tired of conservatives telling them that the poor are poor because they don't work hard enough. They are sick and tired of being criticized for caring about the little guy.
...n of their cabinet, while others may choose to create a new political path without consulting the views of their party. Mellon thinks that the Canadian government is under dictatorial scrutiny, whereas Barker contradicts this belief. The idea of a prime-ministerial government is certainly an over exaggeration of the current state of Canada. There are too many outside and inside forces that can control the powers the Prime Minister of Canada. Furthermore, there are several outside sources that indicate a good government in Canada. The United Nations annually places Canada at the top, or near the top of the list of the world’s best countries in which to live. These outcomes are not consistent with the idea of a one ruler power. Canada is not ruled by one person’s ideas, suggestions, and decisions, but by government approved and provincially manipulated decisions.
Charles-Émile Trudeau was a Conservative, and several of his friends belonged to the Liberal Party. When his father’s friends were visiting at their Lac Tremblant cottage, Pierre was exposed to political debates and rivalries at an early age. He found politics interesting, but could not understand much of it. His father invested in successful several companies at the beginning of the...
The Canadians had become tired of Brian Mulroney and his Progressive Conservative government, so when it was announced that he would resign most Canadians were happy to see him go. However, his resignation did mean the end of the Progressive Conservatives power in Canada. Canadians unhappy with what the Progressive Conservatives had done chose to elect another party. When Brian Mulroney resigned there was, in place of a federal election, a leadership convention. The Tories just had to elect a new leader who would then become the Prime Minister.
The spread of democracy has been one of the largest and most widely heralded trends in government worldwide – its prevalence and impact has been the subject of much political discussion and debate. In many cases, however, fewer observers focus on the electoral system used by the democratic governments themselves, which are in many cases equally important to the ultimate shape of the government formed. In general, the First Past the Post (FPTP) electoral system that is used in Canadian Federal Elections has excluded and prevented third parties from having a large impact on the national stage post-WWII, forcing a bipartisan system of government. Central to this paper is an analysis on how third parties, in this case minor broad-based parties
Canada is a society built on the promise of democracy; democracy being defined as “government by the people; a form of government in which the supreme power is vested in the people and exercised directly by them or by their elected agents under a free electoral system.” In order to operate at full potential, the people of Canada must voice their opinions and participate fully in the political system. This is why it’s shocking to see that people are becoming less engaged in politics and the voter turnout has steadily been declining over the last 20 years. This lack of participation by Canadians is creating a government that is influenced by fewer people, which is detrimental to the democratic system Canada is built on.
Did you know that the current leader of the New Democratic Party used to be a Liberal? Thomas Mulcair became the leader of the New Democratic Party after the death of Jack Layton. The New Democratic Party (NDP) is one of the major federal political parties in Canada. The NDP was formed in 1961 as the result of the merger of two different parties. There are numerous reasons why the people of Canada should vote for the NDP. Citizens of Canada should vote for the New Democratic Party because if elected, they promise to improve the environmental situation, provide better health care for Canadians, and improve the economy in Canada.
On the Canadian political spectrum, GPC is in the center but shares many principles and policies with the Liberal party. This classification challenges common belief surrounding the Greens, which typically places them on the left due to their environmental values and support of regressive taxation.1
In our Canadian parliamentary system there are many ideologies and practices which aid in the successful running of our country. One of the more important ideologies and practices in our political system is the notion of strict party discipline. Party discipline refers to the notion of members of a political party “voting together, according to the goals and doctrines of the party, on issues that are pertinent to the government” or opposition in the House of Commons. In this paper, I will be discussing the practice of party discipline in the Canadian parliamentary system as well as the ways in which a change in the practice of strict party discipline to weaker party discipline would result in more positive effects on the practice of Canadian politics rather than more negative ones.
There are Canadian citizens who thought that the Canadian government we have is perfect, citizens who believed that every aspect of the government was truly democratic, and citizens who believe that government could do no wrong. Truly this group of believers has been living a lie. In our Canadian system of government, large aspects within are far from democratic and need to be changed. Liberal-minded people will cry out for a change in order for government to serve the people better, and on the other hand the more conservative thinkers will argue that no change is needed because our government is efficient and considerate. However, our voting system, our Senate, and the power vested to the Prime Minister are far from democratic, do not meet the actual needs of the people and definitely need to be addressed.
The two party system has encouraged the idea that voting for anyone who is not ‘blue’ or ‘red’ is a wasted vote. This can be seen in the lack of votes that 3rd party candidates are getting, for example in 2012 between the three third party candidates there was a total of 1,570,767 votes.(IVN) This could be because only a little more than half of the voting age population actually voted. (GMU) Or it could be to the lack of media coverage that they get. Third party candidates, or any candidate for that matter need to get at least 5% of the vote in a general election to get equal ballot access and federal funding like the two big parties. Another reason this idea of a wasted vote comes through is because no one knows what these other parties stand for they just hear what people on CNN, MSNBC, or Fox News say about them. For instance the libertarian party has been deemed nothing more than a bunch of pot smoking hippies just because they want to legalize marijuana. The big media outlets don’t look at the party as a whole and find one unpopular opinion they have and bash it into the skulls of their viewers as the truth.
"Prime Minister Promotes Open Federalism." Prime Minister of Canada. N.p., 21 Apr. 2006. Web. 15 July 2014. .
Australia has had one of the most outstanding economies of the world in recent years - competitive, open and vibrant. The nation’s high economic performance stems from effective economic management and ongoing structural reform. Australia has a competitive and dynamic private sector and a skilled, flexible workforce. It also has a comprehensive economic policy framework in place. The economy is globally competitive and remains an attractive destination for investment. Australia has a sound, stable and modern institutional structure that provides certainty to businesses. For long time, Australia is a stable democratic country with strong growth, low inflation and low interest rate.(Ning)