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Recommended: Case Analysis 2 Keurig
Finally, my views have changed since the beginning of the term when I initially answered the question of how I would have direction Keurig and why I chose to stand by such claims. The first time I approached this situation, I answered with the overall mindset that is very similar to Friedman in the aspect that the one and only one social responsibility the business has is to use its resources in order to increase profits. Therefore, in my initial mindset, that was all that mattered. I described how the company should be mainly focused on the profits of the company and then worry about the “more current trends” of society as an afterthought – this was when I implied that caring for the environment was a trend that swept across society. However,
...Foundational Considerations in the Corporate Social Responsibility Debate’, Business Horizons, vol. 34, no. 4, pp. 9-18.
The global issue here we can see is a CSR issue, the conflict between economic growth and environmental sustainability. The economic growth here being the growth of the Keurig corporation and the environmental sustainability of keeping a clean/healthy environment. The ethic issue here is about business’s responsibility for the global environment and society expectation. The businesses responsibility in this case being making a more environmental product and the society expectation being a big/popular corporation making more environment friendly products.
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
This case study provides deep understanding of the ethical behaviour of New Belgium Brewery. It undertakes analysis of how this company has integrated corporate social responsibility into their core beliefs and values. NBB has taken care of the environment by saving and renewing energy in every possible area of production. Introducing the competitors and community to the philanthropic idea of giving back to the society is a huge step of moving into the market and trying to put challenge to its competitors by bringing innovative ideas for the environments sustainability. Although they do not have a big market share in the spirits industry but they have been able to make a mark by being niche in their own way. NBB’s focus on social responsibility
I was in northeast Portland over the weekend and decided to stop in at a brewery that Yelp users said not only had good beer but “it’s a nonprofit too!” I assumed they just misinterpreted the brewpub’s joke about its inadequate revenue. But no, the owners of Ex Novo Brewing Company, not far from a barbecue joint called The People’s Pig, really do describe their business as a nonprofit organization. Their website explains that “After covering our costs and building a small reserve fund, we distribute all of our net profits” to various charitable causes.
...nsumers wanting corporations to be social responsible, yet as companies are driven by profits, many do not see the long-term goal of becoming more environmentally responsible, opting for short-term fixes, such greenwashing with their PR portraying a green image that is not necessarily a representation of the facts. A number of companies have now committed to producing annual social reports, which can be seen as a step towards the inevitable movement towards greater transiency and disclosure within business. NGO’s have widely dismissed these, however, as “PR exercise” and “greenwashing”, but the fact that corporations are beginning to accept that they will be held accountable for their wider impact on society is a noteworthy step. Until the triple bottom line method is introduced globally, however, corporations have no incentive to stop the practise of greenwashing.
The article “The Social Responsibility of Business is to Increase its Profits” is written by a famous economist Milton Friedman. Friedman in this article implies that shareholders are the main drivers of the corporations and he believes that it is to them corporations must be socially responsible to. The goal of any corporation is to maximize profits and return the portion of these profits to shareholders for investing in the corporation. The shareholders can themselves decide which social causes to take part in rather than assigning a corporate executive to decide on their behalf. Friedman argues that a corporation must have no social responsibility to society because its only concern is the increase profits for itself and its shareholders.
Comfort, D. Hiller, D. Jones, P. (2016). Int. J. Corporate Strategy and Social Responsibility, Vol. 1, No. 1, 2016. Water stewardship and North America’s food and beverage companies: a case study in corporate
To understand the drivers for these causes, we need to explore the shareholder and stakeholder view of the firm. The shareholder view asserts that business exist only to make profit for its investors, while the stakeholder view states that businesses should balance its relationships with all the groups they deal with to maximize benefits of all the groups (Shar & Bhaskar, 2007, pg 67). The paper will explore the drivers for CSR looking through the lenses of the shareholder and stakeholder view. Thereafter, it will evaluate the CSR strategy Nestle uses to implement societal activities, lastly it will then examine the drivers for CSR within the multinational food & beverage company
What needs to be stressed is the ethical aspect of acting sustainable, which is particularly important for companies that operate in certain dangerous sectors. For example, mineral industries could decide to act sustainable in order to avoid or reduce harms caused to local population (Bond, 2014). A relevant episode is that showed by Savitz and Weber (2006) about what happened in 2002 in Kerala. A protest against the Pepsi industry, accused of water over exploitation, brought the company to improve the sustainability of its project. Even if the accusation was not true, since the business had not caused the water shortage, Pepsi’s managers decided to enhance their technology. Not only, they wanted to continue their business, but they did realize that reducing environmental impacts was possible. Therefore, the company created ponds for recharging aquifers and developed the community
...it can be quite challenging to monitor, adapt to, and respond to so many demands and obligations, but it is well worth for it. Not only is it ethical and helps you treat people and nature fairly and respectfully, but it is also just good business sense. Nowadays, customers are attracted to companies and brands that are socially responsible. Take, for instance, the green fashion movement. While it was once dismissed as a trend, its ability to stick around for so many years has proven that people want to do well and buy good.
The first discussion question posed was, “How does Dr. Friedman characterize discussions on the “social responsibilities of business”? Why (Jennings, 2009, p. 79)? Friedman (1970) characterized the discussions on social responsibilities as one hundred percent unadulterated socialism. Friedman (1970) characterized these discussions in that manner because he felt that a corporate executive should focus solely on making profits and not on social aspects. He mentioned how people who conduct and express themselves in this fashion are positively reinforcing and supporting the actions of individuals that have been weakening the foundational blocks of free society. Friedman (1970) posed a question which was the crux of his 1970 article “The Social Responsibility of Business is to Increase its Profits” where he investigated the true contextual meaning of what responsibilities mean to businesses. Friedman describes how businesses cann...
While the concept of an individual having responsibility is commonly recognized, modern views have lead to the emerging issue of corporate responsibility. Business Directory.com defines corporate social responsibility as, “A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.” But such a concept has been much disputed since at least the 1970’s.
Many companies and organizations nowadays share a similar opinion that believes in the attainment of shareholder value and sustainable business success via responsible and market-oriented behavior rather than the old fashioned approach of mere maximization of short-term profits. These organizations have become gradually more and more aware that sustainable development can be achieved through economic growth that goes side by side with the promotion of social responsibilities that include customer interest and the insurance of environment protection. (Mahajan, 2011)
...tion’ has undoubtedly been initiated in the corporate and commercial sectors. In order to effectively bring about positive changes, organizations must also attempt to clearly influence public behavior in a sustainable direction. The problem with tackling environmental issues like climate change seems to be that the immediate apparent effects of it aren’t as strongly felt in comparison to other global issues such as terrorism. Businesses have conventionally been good at implementing safety, stringent quality standards and providing excellent customer service, since the effects of these problems are directly felt on the organization’s bottom line. However, Marks & Spencer PLC with its various initiatives has paved the way for other companies and demonstrated pioneering work in the field of corporate sustainability as an example of the scope of achievable improvement.