Kerry 's Campaign Strategy

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Although John Kerry's race to the White House is a definite challenge that will be hard to tackle, it is one filled with fruitful returns if achieved. John Kerry will need to be an individual that sets him apart from the other running candidates by addressing key issues that are pertinent to the highest percentage of voters in the United States by learning from the past. On the other hand, as a democratic candidate, John Kerry should uphold the new democratic view of being a moderate while using the media and other mediums of communication to his full advantage to achieve support for his political platform.
Looking back to the past success and failure of the Democratic Party will be an effective method of devising a winning campaign strategy. The 2000 Election was a heavy lesson learned by the Democratic Party as Albert Gore lost his spot in the White House by leaning too much to the political left and not capitalizing on his strength of foreign policy negotiations and economic prosperity. Al Gore's political views may have changed because of wanting to separate him from Bill Clinton's low morale reputation which simultaneously separated him from Clinton's moderate views. However, Kerry is far removed from Bill Clinton's mishaps and he should take heed of Clinton's successful methodology of reaching out to the people.
In order to achieve his goal of winning the presidential position Kerry needs to look back to Clinton's 1992 and 1996 campaign strategy of approaching the broad middle class instead of approaching particular group interests as Gore had done in the past and garner votes from those who are looking for a political home; particularly Independents, upscale suburbanites and young voters. Although bein...

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...ture and for older voters, making himself visible at public/business functions (i.e.-fundraisers, business dinners, social engagements) or at town meetings shall be the equivalent. While it is important that he visits the traditional Democratic states such as Washington, Oregon, California and the New England states, he should put his micro scale publicity efforts into less dependable states such as Colorado, Idaho, and Kansas.
John Kerry is definitely on his way to White House as long as he emphasizes his strengths, his visions for the future, keeping public visibility, and be more approachable as an American citizen. Although others may seem him as uptight, he must let his sincerity to serve the working class Americans shine through and emphasize his "100 days plan" on reforming the United States in achieving a more stable economy and a more secure nation.

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