Keeping Up With Kardashians

652 Words2 Pages

Introduction The television show Keeping Up with the Kardashians (KUWTK), later rebranded as The Kardashians, is an excellent example of how social TV can be used to increase viewer engagement and build deeper relationships with its audience. The show uses a variety of social media platforms to encourage real-time interactions, making it an excellent example of participation television. This paper analyzes the show's use of social media to engage viewers, the level of interaction created, the techniques used by producers, and the brand's integration across several media platforms. Additionally, the influence of social involvement on show ratings is investigated. Social Media Interaction Twitter and Facebook Engagement KUWTK and The Kardashians …show more content…

Examples of Interaction On Twitter, tweets during the airing of episodes include live commentary from the cast, sneak peeks, and polls asking for viewer opinions on storylines and characters. Facebook updates frequently include behind-the-scenes footage, promotional films, and interactive Q&A sessions with cast members. Comments on postings can reach thousands, indicating a high degree of participation. Encouraging Social Participation Strategies for Engagement The producers of KUWTK and The Kardashians have used a variety of techniques to promote social participation. Cast members frequently live tweet shows, reacting to fan comments and sharing their ideas in real time, allowing viewers to feel closer to the stars. The show routinely shares polls, quizzes, and contests on social media, encouraging fans to participate actively. Social media outlets provide exclusive content such as behind-the-scenes footage, extended segments, and interviews that are not broadcast on television. Media Channel Analysis Level of Brand Integration The KUWTK brand is seamlessly integrated across multiple media …show more content…

However, the content is tailored to the specific audience of each platform. Twitter, for example, focuses on real-time contact through short, snappy material, but Facebook allows for longer updates and community engagement. YouTube provides video content that caters to visual and auditory engagement, which complements the show's serial format. Reasons Behind Their Approach This tailored approach enables the program to increase interaction by capitalizing on the characteristics of each platform. Twitter's real-time nature is ideal for live commentary, Facebook's community features promote deeper debates, and YouTube's video format complements the show's visual content. Impact on Program Ratings Increased Ratings through Social Engagement Historical viewing data shows that social involvement has a favorable impact on KUWTK's ratings. During its peak social media participation years, the show had considerable viewing increases. This association can be explained by a variety of causes. Social media interactions promote a sense of community among viewers, resulting in loyalty and recurrent

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