Kathleen Woodward's Figuring Age: Women

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While reading Kathleen Woodward’s “Introduction” in her book Figuring Age: Women, Bodies, Generations, the term ‘ageism’ really resonated with me. Woodward states that ageism - in similarity to sexism and racism – represents the collective discrimination of the elderly (by the younger population) based solely on the fact that they are older. I believe that acts of ageism, from those made at the individual level to those at the macro-level, have increased exponentially in recent years due to the fact that more people worldwide are living longer. These older people are increasingly being viewed as frail, dependent, and a burden to the whole of society. In a recent article by the World Health Organization, titled 10 Facts on Ageing and Health, it was stated that “ageism may now be more pervasive than sexism or racism.” I concur with this statement because ageism can be conducted in many ways, such as prejudicial attitudes, discriminatory practices, or through …show more content…

Ageist stereotypes in the media are another reason why ageism is now more pervasive than ever before. Stereotypes of growing older often include generalizations regarding the declining of health, happiness as well as attractiveness, and the media often take advantage of these misconceptions by presenting them as factual. In the media, elders are predominantly portrayed as sweet and vulnerable and this narrative is extended into news stories featuring elderly people. Stereotypes of older people being viewed as warm, but incompetent figures who are in need of our pity is precisely what narratives from the media perpetuate. At times, even well-intentioned advocates working to aid the elderly, unconsciously further perpetuate these stereotypes by using them to secure the resources and benefits that are genuinely needed by the

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