KNX
If you need up-to-the-minute traffic reports and weather forecasts in addition to breaking local, national, and global news, “KNX 1070 NEWSRADIO” is the Southlands station of choice.
KNX is the only all-news radio station in the Greater Los Angeles area. The following information in this paper references the hour long broadcast which occurred at 10:00pm on October 9, 2014.
KNX had several newscasts within the hour. Approximately every 10 minutes, just the headlines were stated along with traffic and weather reports. Substantial, uninterrupted news was broadcasted about three times an hour, occurring at 10:03pm, 10:21pm, and 10:41pm. The news anchor for the hour was Brian Ping, however, a multitude of other reporters were referenced
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CBS Reporter, Steve Grad, made the sports announcements. He stated that the Ducks lost to Pittsburgh, 6 to 4, and will be playing this Saturday in Detroit, next Monday in Buffalo, and next Tuesday in Philadelphia. He also stated that the Lakers did very poorly in their second exhibition game, losing the game to the Warriors with a score of 120 to 105, and the Colts won against the Texans, 33 to 28.
In the Greater Los Angeles area, the go-to, radio-news source has been “KNX 1070 NewsRadio” for over 46 years. In 1968, the station changed their talk radio format (with on-air personalities such as Bob Crane) to an all-news format that has successfully carried it into the present day (“KNX 1070 NEWSRADIO…”). This station is a communications vehicle that simply performs.
The amount of advertising on KNX is truly insane. I would estimate that KNX’s commercials consume 3 times the airtime of local music stations. The following advertisers ran their commercials about 5-6 times in the hour that coincided with the traffic and weather reports: Rite Aid Pharmacy, Geico Insurance (targeting recreational vehicles), Kars4Kids, and Circus Circus Las Vegas. There was only one commercial from Jack in the Box, Vetos Healthcare (hospice), and Holiday Inn., Ford Services Credit Card (rebate special on tires), Hunter Douglas (window blinds), Mediator Law Group (debit consolidation and bankruptcy), and Power Swabs (teeth
Windsor’s station, CKOK first came onto the air in 1932 and it was a station that played more “friendly and folksy” music. In 1933 the call letters were changed to CKLW and in 1941, it moved to its current position of AM800 . Throughout the years, television was drastically changing and was creating fierce competition with the radio industry. To be able to keep up with the times, CKLW had to change to stay in the game. One modification was the change of ownership. In 1963, RKO took over the station and CKLW became CKLW- The Big 8 and they focused on playing contemporary hits and rock and roll music, as we...
It wasn’t just when the news was delivered but also how it was delivered. It had an influence because of the great personalities of Dick Smyth, Lee Marshall, Grant Hudson and others who dramatically and entertainingly delivered the news. They reported the news “dramatically” and with the “same energy as disk jockeys had snappy writing with alliterations, and a lot of short sound bites.” They were deejays without music. This dynamic combination of news reporting made for an amusing news report; that not only captured the audience, but also kept them tuning in.
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
Before going into any more detail, we must first understand whom these commercials are targeting. The universal theme in each of these advertisements is mayhem, varying in circumstance but ultimately reflecting a sort of chaotic event. While exploring particular advertisements within the Allstate campaign, it is important to notice how they effectively draw in viewers that are possibly in need of car insurance. In addition to this, viewers that are considering changing their car insurance company also might take interest in these commercials. In terms of variety, the ads are played on various TV stations such as CBS, ABC, and NBC. This tells us that they are directing their campaign towards a wide-ranged audience.
Good morning, Sioux City. This is Adam Lewis and you are tuned to KL&R on this delightful March 3rd for all your news so you’ll know what’s going on.
The 1920's brought many advancements in technology which allowed Americans to entertain themselves at home; the radio was one of them. The radio was actually developed before the 1920's; however, it was banned during World War I and allowed to reappear after the Prohibition ended in 1919 (Events 72). After the Prohibition ended, and radio broadcasting was being brought back to life, many people started up their first stations, like Frank Conrad (Events 72). Frank Conrad's first broadcast consisted of the Presidential Election results (Events 72). As Conrad was one of the first people to broadcast, KDKA was one of the first radio stations to appear in the Unite...
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
These commercials targets adults and all income brackets. they motivate the audience who are tired of their current jobs, need a change in c...
The Oakland Tribune was the city’s daily newspaper until it folded in 2011. Now the East Bay Express, a locally owned weekly newspaper, is provided for free throughout the East Bay area.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
Traditional (AM/FM) Radio - it is currently free, but only offers a homogenous shallow play lists with medium audio quality.
Daily News, Breaking News and Video Broadcasts - ABC News. 6 Oct. 2011. Web. 5
The first commercial I chose was the Tide commercial with Kelly Ripa. The commercial depicts a small dinner party occurring at Ms. Ripa’s house. A guest clumsily spills wine on her white table linen and Ms. Ripa jumps into action to clean it. Theatrically, she pulls the white table linen cover from under all the glasses on her table and none mysteriously break. She then proceeds to tell her guests to follow her enthusiastically with the linen in tow. An hour passes, and the viewer sees Ms. Ripa giving a detailed breakdown of the laundry detergent and how well it can clean garments. Shortly after, she exclaims that the group and herself should then clean the napkins and everyone looks at her funny. The second commercial I chose was the Old
Traditional AM/FM Radio. Sirius’s competition also includes traditional AM/FM radio. Unlike SIRIUS radio, traditional AM/FM radio has had a well established market for its services for many years and generally offers free broadcast reception paid for by commercial advertising rather than by a subscription fee. Also, many radio stations offer information programming of a local nature, such as local news and sports, which Sirius does not offer as effectively as local radio. Some radio stations also have begun reducing the number of commercials per hour, expanding the range of music played on the air and experimenting with new formats in order to compete more directly with satellite radio services.
By the request of the news stations, Durham returns to KLA headquarters to do a set of