Juan Enriquez's Argument On Electronic Tattoos

The Speaker Juan Enriquez’s main argument is to be wary of your “electronic tattoo”. He says just like real tattoos, electronic ones provide information about who and what you are just like a physical tattoo. It get hard to hide all the information you put onto the internet and programs like facial recognition development make it easier to find an individual across the large span of information. He also says companies like Face.com also implement facial recognition, they have 18 billion faces stored in their systems, and Juan Enriquez uses the example of a shopper going to a clothing store and a camera created by Face.com finds that person online and finds out they like little black dresses. Then the store could use that information to sell each individual on items that they know they like.

He uses lessons from Greek mythology to point out possible consequences of our electronic tattoos, like Sisyphus and his bolder, our online mistakes can cause our reputations to plummet and we would have to slowly bring up again, or like Orpheus and his inability to look at his beloved, for us that means don’t look to closely into the past of loved ones or we could lose them. He also discusses Atalanta the great runner who challenged anyone, but was defeated by Hippomenes and his golden apples, for us that represents the many distractions, and narcissus which means for us don’t fall to vanity. Enriquez uses a combination of logical and emotional appeals within his argument, he uses Greek legends, the examples of physical tattoos to help his audience see the permanence and consequences of our electronic foot prints instead of obviously saying so, and he uses facts such as Face.com, and the development of facial recognition, and its commonality to show how easy it is to find out information on anyone in today’s modern