Journal Synthesis Essay

1394 Words3 Pages
bulb-icon

Recommended: Effectiveness of media on individual,society and culture

The Grassroots Writing Research Journal is not a Journal that comes across one’s desk often. However, any recent Illinois State University Undergraduate could probably tell you they were lucky enough to catch a glimpse of this student-submitted text. Even Non-English Majors, whom are still required to take certain classes within the field, find the use of the Grassroots Journal at some point during their college career. On the other side of the coin, English Major or not, your chances of coming across the Journal of Interactive Advertising might be a little slim. Although these are each examples of academic journals, they can both be broken down and differentiated.
To start, why were these Journals chosen? I am an Integrated Marketing Communications …show more content…

If we do find something to derive, how can we apply this knowledge to the real world? You can find this what you are looking for easily by heading towards the end of each document. In the Journal of Integrative Advertising, information is clearly laid out and evaluated by the authors. In the article I chose, the focus was on how media could affect attitudes and offline behavior. According to the Journal, persuasive and organic messages that were posted online turned out to be the best way to affect attitudes towards media. When advertisers used a strictly persuasive tactic their likes, shares, favorites, or comments went up. This increases the overall likelihood of something going viral, which would allow the post to develop an online life of its own. As described, the Article does show some sort significance. With that being said, Marketers can now take away a strategic lesson to implement in the online-workplace. Not only do businesses benefit from this information, but also we as consumers benefit. If you can uncover the clever marketing tactics as a consumer, it makes you a more informed buyer. This ending differs from that of the Grassroots Writing Research Journal, mostly because the Grassroots is not trying to sell you

Show More
Related

  • Age of Propaganda: The Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson

    959 Words  | 2 Pages

    All in all, the book Age of Propaganda: The Use and Abuse of Persuasion by Partkanis and Aronson points out the flaws in the advertising and marketing methods. The purpose of the four stratagems in marketing is to most effectively catch consumers’ attention and get them to buy their product. The strategies are pre-persuasion, source credibility, message and emotion. The authors point out that the race of corporations to beat one another to consumers has created a world of advertising that is cluttered with tactics that take away the truth of the product. If this trend continues, and these stratagems continue to be installed, our world will be littered with over-the-top and pointless campaigns.

    Read More

  • Writing a Synthesis Essay

    442 Words  | 1 Pages

    A synthesis essay should be organized so that others can understand the sources and evaluate your comprehension of them and their presentation of specific data, themes, etc.

    Read More

  • Dewey: Synthesis Essay

    627 Words  | 2 Pages

    In Democracy and Education, John Dewey, described as the father of experience-derived education, gave his opinion of how democracy and education should interact in order to create a sound democratic society. He wrote of how a democracy cannot flourish if education is tuned for the masses or if only a select few can get higher education. He also discussed how the “three R’s” (reading, writing, and arithmetic) are faulty, and how the curriculum must help students develop the ability to tackle social issues in the “real world.” However, high schools today are not preparing citizens to achieve Dewey’s vision; rather, they are moving farther away from it.

    Read More

  • Synthesis Essay

    802 Words  | 2 Pages

    Despite the world being full of diverse people with varying accomplishments and skill sets, people oftentimes assume the qualities and traits of an individual based purely on the stereotypes set forth by society. Although these stereotypes are unavoidable, an individual can be liberated, empowered and ultimately overcome these stereotypes by obtaining an advanced education.

    Read More

  • How to Write a Synthesis Essay

    1666 Words  | 4 Pages

    The main purpose of a synthesis essay is to make insightful connections. Those connections can show the relationship(s) between parts of a work or even between two or more works. It is your job to explain why those relationships are important. In order to write a successful synthesis essay, you must gather research on your chosen topic, discover meaningful connections throughout your research, and develop a unique and interesting argument or perspective.

    Read More

  • How to Write a Synthesis Essay

    841 Words  | 2 Pages

    A synthesis is a written discussion that draws on one or more sources. It follows that your ability to write syntheses depends on your ability to infer relationships among sources - essays, articles, fiction, and also nonwritten sources, such as lectures, interviews, observations. This process is nothing new for you, since you infer relationships all the time - say, between something you've read in the newspaper and something you've seen for yourself, or between the teaching styles of your favorite and least favorite instructors. In fact, if you've written research papers, you've already written syntheses. In an academic synthesis, you make explicit the relationships that you have inferred among separate sources.

    Read More

  • synthesis essay

    658 Words  | 2 Pages

    It is said that Western civilization had been primarily male dominated and as a result as diminished the feminine. Women’s roles in society have changed drastically over the past decades. While it took much time, progress for women’s rights has blossomed. Influences in civilization have affected view points of the commonly held mores, expectations, and stereotypes which define gender.

    Read More

  • Synthesis Essay

    884 Words  | 2 Pages

    Television has affected every aspect of life in society, radically changing the way individuals live and interact with the world. However, change is not always for the better, especially the influence of television on political campaigns towards presidency. Since the 1960s, presidential elections in the United States were greatly impacted by television, yet the impact has not been positive. Television allowed the public to have more access to information and gained reassurance to which candidate they chose to vote for. However, the media failed to recognize the importance of elections. Candidates became image based rather than issue based using a “celebrity system” to concern the public with subjects regarding debates (Hart and Trice). Due to “hyperfamiliarity” television turned numerous people away from being interested in debates between candidates (Hart and Trice). Although television had the ability to reach a greater number of people than it did before the Nixon/Kennedy debate, it shortened the attention span of the public, which made the overall process of elections unfair, due to the emphasis on image rather than issue.

    Read More

  • Rhetorical Analysis Of Advertising

    611 Words  | 2 Pages

    You’re sitting down on your coach and you see an attractive girl winking at you, men are aroused, woman want to be her, and it is followed by a famous phrase, “got milk”, now you suddenly want milk! This is just one technique that advertisers use to manipulate customers into purchasing their product. Charles A. O’Neil wrote an essay that discusses advertisement and its ability to persuade a targeted audience. Frank Luntz also evaluates advertisers and their methods of persuasion. O’Neil however captures readers with his effective way of applying pathos, while Luntz gives readers credibility and applies logos.

    Read More

  • Marketing: 'The Concept Of The Marketing Mix'

    1556 Words  | 4 Pages

    The logic in the article is simple, just as the motive to present a topic that can in a more detailed passage seem complex, as a very simple graspable and an unadorned science. It is also for that reason that I find the message persuasive, since the main elements of marketing come through very strong throughout the whole article. As a reader, I

    Read More

  • Integrated Marketing Communications (IMC) in the UK

    1730 Words  | 4 Pages

    Schultz, D.E., et al., 1994. The new marketing paradigm: integrated marketing communications. NTC Business Books, pp. 105-156.

    Read More

  • Newspaper Synthesis Essay

    1132 Words  | 3 Pages

    Many Academics have proclaimed the bias images newspapers in Europe publish concerning the Islam. Therefore a lot of research has been done to find the origins of this distorted portrayal of the Islamic culture and religion and if those newspaper articles have further influence on their audience and their fear even hate for Islam. The following five sources have done further research by analysing how newspapers both Tabloids and Broadsheets use negative associated formulations to describe Islam as well as how news about Muslims have increased and why. Furthermore they give different solutions on how to avoid a biased view of Islam in the newspaper. However they missed a key aspect by doing their research: integrating Muslims themselves.

    Read More

  • A Career In Marketing

    1640 Words  | 4 Pages

    Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a “feel good” association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet ...

    Read More

  • The Effects of Advertising and Media on Society

    1824 Words  | 4 Pages

    The Effects of Advertising and Media on Society Advertising is an important social phenomenon. It stimulates consumption and increases energy consumption. economic activity models, life-styles and value orientation. Consumers confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole.

    Read More

  • Advertisement: An Illusion

    1403 Words  | 3 Pages

    (2010). McClintock, Ann. A. & Co. “Propaganda Techniques in Today’s Advertising.” Eds. Chait, Jay. A.

    Read More

More about Journal Synthesis Essay

Open Document