John Zimmer Case Analysis

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The New York Times’ recent article, “Lyft’s John Zimmer on Empowering Others to Help them Grow” interviewed Lyft’s president, John Zimmer on how he’s been able to create and run a successful company. Zimmer talks about his life and work experiences have heavily influenced his process of being an entrepreneur. Zimmer’s summer job working at a Hyatt hotel, and growing up in a highly materialistic environment have created experiences that have been very applicable to his new job. Lyft is a ride-hailing service that has grown very quickly, starting off with only 30 drivers, and now has over 1,700 drivers. Although there are other existing competitors such as Uber and Curb, Zimmer said that the only thing he can do is to focus on the values of the …show more content…

He explains that he is a perfectionist and enjoys a challenge, for example, when he was 16 years old he applied at a job that only hired people 18 and up, determined to get a job, he told the manager to talk to his lawyers and figure it out, and in the end he got the job. Zimmer is a very eager person who is constantly trying to improve which is a big take away from this article. Zimmer’s attitude towards competition is admirable “I’ve embraced the idea that we can control what we can, and that’s the focus now.” It’s so easy to get engulfed in the constant pressure to be better than competitors but if you give it your 110%, and have good values, you can be successful. Many big companies are typically influenced by money, although money is important, it’s also important to have good values because customers are willing to pay a little bit extra for companies who have good morals as opposed to big shark companies. This can be seen with the surge of mom and pop shops that have been appearing everywhere recently. Lyft is a company that is significantly smaller than its biggest competitor, Uber. Regardless, Lyft is quickly rising on the popularity charts, with support from many top name celebrities who support and endorse what Lyft stands for. Lyft has strict Anti-discrimination Policies and recently pledged to donate 1 million dollars to the American Civil Liberties Union in response to President Trump’s Immigration ban. People are willing to support smaller companies who stand for what they believe in. As a person who one day hopes to run my own business, I would like to remain loyal to my core values and attract people who are not only interested in my product, but are willing to support what my business stands

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