John Berger Women The Object Of Your Eye Analysis

Women-The Object of Your Eye In 1972, John Berger, author of The Ways of Seeing, constructed the idea that men were objectifying women in a majority of old European oil paintings. According to Berger, when men started observing women like this, so did the women. Berger states that “men look at women. Women watch themselves being looked at. This determines not only most relations between man and woman but also the relation of women to themselves” (47). This means that even though men objectify women, most women also objectify themselves. Even though this argument was made in 1972, it is still very valid in 2015. Women are still being objectified in today’s ads and especially in today’s society. The creators of these European oil paintings

An ad for Skyy Vodka shows a woman lying down and she is wearing revealing clothing. You can see the woman’s face but the main focus of the woman is her breast. A man is standing above her, wearing a nice suit, and he is holding a bottle of Skyy Vodka and two glasses. The man’s face is not shown, but you can see him from the waist down. This ad shows that a man’s presence says more than a woman’s does and this hasn’t changed since Berger argued that “by contrast, a woman’s presence expresses her own attitude to herself, and defines what can and cannot be done to her. Her presence is manifest in her gestures, voice, opinions, expressions, clothes, chosen surroundings, taste-indeed there is nothing she can do which does not contribute to her presence” (46). In this certain ad, the man’s presence has more of an impact than the woman’s presence. The man is standing above the woman, showing that he is in control of the situation and that he has a lot of

In most ads, the woman is barely wearing any clothing. If she is wearing some sort of clothing, it is very revealing. This makes people tend to judge women on what they look like and what they think they can do for them, instead of what women can do for society or the ideas they have. People also think that if they buy the object that is being sold in the ad, then they might get a woman’s attention. They also think when they buy the object, then they might get a woman’s attention. When they buy the object, they think about what the woman in the ad can do for them, not what the object can do for them. The way the world, men and women, objectify women is unbelievable. A woman’s face can be covered up, she can be turned into the object being sold, or she can just be a pair of legs. A woman is never supposed to be seen as an object, but in these ads she is. These ads are a good representation of how our society thinks and acts today. If people do not start seeing women for who they are and for more of their ideas and personality, such you would do for a normal person, then more and more women are going to be judged the way they always have