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4 persuasion techniques
John f kennedy presidential inaugural address rhetoric examples
4 persuasion techniques
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President John Fitzgerald Kennedy uses ethos in his inauguration speech to appeal to the audience. Halfway down the second page President Kennedy says “...not because the Communists are doing it, not because we seek their votes, but because it is right.”. This phrase appeals to the audience ethically by saying “right”. President Kennedy strengthens this use of ethos by saying two choices followed by the ethical decision. Then near the end of page three President Kennedy says “...to struggle against the common enemies”. President Kennedy appeals to his audience by calling them to “bear the burden of a long twilight struggle”. President Kennedy calls the audience to do the right thing and not to surrender to “the common enemies of man”. Which,
once again refines the audience’s conscience. Later near the end of the fourth page President Kennedy says “with good conscience”, which appeals ethically to the audience. President Kennedy uses ethos in his inauguration speech by saying ”right”, “struggle against the common enemies of man”, and “good”. President John Fitzgerald Kennedy uses anaphora to emphasize ideas. On the second page President Kennedy begins three paragraphs with “To those”. President Kennedy emphasizes his pledges of “loyalty”, “our word”, and “our best efforts”. Then on page three President Kennedy starts paragraphs three, four, five, and six with “Let both sides”. President Kennedy’s use of anaphora emphasizes that both sides should unite to create solutions instead of being divided and causing more problems. Later in the eighth paragraph on the third page, President Kennedy says “nor” three times. President Kennedy emphasizes that what he stated will not come to pass in the near future. President Kennedy strengthens this idea by gradually increasing the amount of time from the “first one hundred days” and ending with “nor even in our lifetime on this planet”. President Kennedy uses anaphora to emphasize his pledges,to unite both sides to form solutions, and that all that he previously said would not be finished in the near future.
For a speech to contain ethos, an established credibility and ethical appeal must be portrayed by the speaker. The portrayal of ethics is an essential element to a speaker’s relatability and helps to better establish a connection with the audience. In the Atoms for Peace speech, Eisenhower successfully portrayed the ethical appeal of ethos. This was not a seemingly difficult task for Eisenhower to maneuver, with the topics of discussion having been atomic warfare and the wellbeing of mankind, two topics that are in blatant relation to ethical values. Eisenhower used these topics of discussion to express his ethical code to the audience in which he motioned to have been in favor of all progressions of mankind so long as those advancements were of pacifistic assessments. The second part of ethos is credibility. This aspect of ethos is significant because a speaker’s credibility affects the audience’s response to the speaker. Eisenhower’s credibility concerning the topics of discussion within Atoms for Peace originated from his extensive military background in initiating psychological warfare negotiations. 12 Within the Atoms for Peace, Eisenhower skillfully portrayed egos throughout the
It was on January 20th 1961 that John F Kennedy gave his inaugural address after winning the presidential race and beating future president Richard Nixon. President, John F Kennedy in his speech, The Inaugural Address, he describes his plans for growth in America. Kennedy’s purpose is unite the people of the U.S. and bring everyone together for the good cause of promoting growth in the country. He creates a very inspirational tone in order to establish a connection with the U.S. people. In his speech Kennedy really used several rhetorical strategies of persuasion to motivate and persuade the U.S. people that they made the right choice in choosing him.
On January 20th, 1961, John Fitzgerald Kennedy gave a speech to the nation, which encompassed a new vision for the country with a new generation. That speech was JFK’s Inaugural Address. As the new 35th president, JFK was the youngest president to enter the oval office at the age of forty-three ("Inaugural Address."). The nation was still in in the process of healing after World War II. In the eyes of the masses, John Fitzgerald Kennedy was a breath of fresh air for the American People. He was a youthful president, with his youthful image; he was able to rally the younger generations with a progressive vision. This speech was a message to the nation in which JFK outlines a new direction for The United States by securing it’s freedom, being a competitive nation in all aspects, and rallying the citizens behind the government.
'With malice toward none, with charity for all, with firmness in the right as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nation's wounds, to care for him who shall have borne the battle and for his widow and his orphan, to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations.' In the delivery of Lincoln's 'Second Inaugural,' many were inspired by this uplifting and keen speech. It had been a long war, and Lincoln was concerned about the destruction that had taken place. Worn-out from seeing families torn apart and friendships eradicated, he interpreted his inaugural address. It was March of 1865, and the war, he believed, must come to an end before it was too late. The annihilation that had taken place was tragic, and Lincoln brawled for a closure. The 'Second Inaugural' was very influential, formal, and emotional.
Throughout his speech he uses ethos to achieve trust in order to gain Americas belief, the second paragraph emphasizes his approach by putting him in a professors shoes when he says, “I appreciate your president having made me an honorable visiting professor. He also uses ethos when he refers to what William Bradford, an English separatist leader agreeing with his philosophy “all great and honorable actions are accompanied with great difficulties, and both enterprised and overcome with answerable courage”. Underlining that with patients and togetherness people could overcome their difficulties. Lastly using ethos Kennedy lists how man has improved their quality of living “man emerged from his caves to construct other kinds of shelter”. This quote is a known fact letting the audience understand his knowledge proving his theory that great advances can be made such as sending an aircraft to the moon. With the known prior knowledge he can further gain the audiences trust and reassure them to support NASA with sending the aircraft to the
Ethos is the appeal to credibility or ethics. “Since I am a preacher by calling I suppose it is not surprising that I have major... reasons for bringing Vietnam into the field of my moral vision” (1). As a preacher and a Civil Rights Activist, King appeared trustworth to all of his sporters,
“If a free society can not help the many who are poor, it cannot save the few who are rich.”(Kennedy, 1961) Statements such as these demonstrate how Kennedy appealed to the citizens by simply using reason. The use of logos in his speech was minimal compared to the use of pathos, and ethos.
There have been many historical events in history that have impacted America in many ways. For example, famous Speeches given by important people such as Franklin D. Roosevelt, the 32nd president of the united states which his main goal was to help America recover from the severe economic issues during the 1930’s. Roosevelt used rhetorical devices to persuade desperate Americans, wounded from the Great Depression, by introducing a plan which it will be the best way to recover from the severe crisis that affected Americans. In Franklin D. Roosevelt, First Inaugural Address, he used personification, diction, and antimetabole to convey his conflicting feelings about the New Deal, in order to face the economic issues
In his prominent 1961 Inaugural Address, John F. Kennedy extensively employs pathos, parallelism, antithesis, and varied syntax to captivate millions of people, particularly to persuade them to stand together and attempt to further human rights for the “betterment” of the world. Kennedy’s effective use of various rhetorical styles succeeds in persuading his audience –the world and the U.S. citizens—that his newly-seized position as the U.S. President will be worthwhile for all. Evident throughout his entire address, Kennedy employs a cogent pathos appeal to keep his audience intrigued. This can be demonstrated when Kennedy initially proclaims: “Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans.” who he urges to be “unwilling to witness or permit the slow undoing of.human rights to which this nation has always been committed.”
On January 20, 1961, President John F. Kennedy made his inaugural address to the nation. He stood in front of the podium to convince citizens that he is the best person to turn the country around. He used experiences from the past, such as war, poverty, and the need for peace to get the attention of those who wish to see change within the country as well as countries we work with. Kennedy spoke in a way to to persuade the american people, as well as the soviet union to come together. In this speech President John F. Kennedy used ethos, pathos, and logos as well as other rhetorical devices to convince his audience.
In conclusion, this speech was structured beautifully. Its use of figurative and expressive language makes it an unforgettable speech. Kennedy does a great job of using pathos, ethos, and logos to reiterate his commitment to the American public as well as discuss expected changes. Given the state of the world at the time of his inauguration, the decision to rely so heavily on pathos and ethos was a wise one which got the job done. His use of the rhetoric triangle effectively conveys Kennedy’s plan for America to not only her citizens, but to the world.
Kennedy used this to support his claim and put the nation as a whole to do things together and never be in doubt of their goals and have the common knowledge set in mind. So when you look over to the inaugural speech there is no doubt that the usage of ethos was on point. His morals about religion and doing stuff that led to the right way became very keen. With a good conscience our only sure reward, with history the final judge of our deeds, let us go forth and lead the land we love, asking His blessing and His help, but knowing here on earth God’s work must truly be our own.” (Kennedy, 1961)
Ethos or ethical appeal is used to help the audience know that the speaker is being fair, knowledgeable, considerate and trustworthy with his words. “Five score years ago, a great American, in whose symbolic shadow we stand, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice.” (King 852) King shows how this moment will change the way African Americans were treated in the past and how he hopes for today’s generation will change how people see them. He wants them to trust in his words, to know that he is knowledgeable about the long suffering their ancestors had to go through. In another part of his speech, Kings says “But there is something that I must say to my people who stand on the warm threshold which leads into the palace of justice. In the process of gaining our rightful place we must not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.” (King 853) King is appealing to his audience that though wrongful doing has been done to them, they need to be the better person by not stooping to the level of injustice they had previously had to endure. He wants them to be considerate of others even if consideration was not shown to them in the
... Americans are so happy in this country. Freedom is was what this country was founded on and he wanted to spread it to the world. Ethos is quite simple in his speech. John F. Kennedy is obviously a smart, brilliant man that became president. He wouldn’t be where he was if he wasn’t those things, there American people would not have elected him to office.
Throughout his speech, President Kennedy utilized the ethos appeal. Being the President and citing important individuals and organizations gave him credibility. He “quote[d] their government, ‘the Soviet Union has so powerful rockets to carry