Jetstar Base Closure Essay

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The base closure was attributed to cost-cutting measures by parent company Qantas as well as increased competition from the re-introduction of flights by Asian carriers into Darwin airport.
On 28 April 2009, Jetstar commenced daily direct services from Auckland to the Gold Coast and Sydney. On 10 June 2009, Jetstar commenced domestic New Zealand flights between Auckland, Wellington, Christchurch and Queenstown using Airbus A320 aircraft; services to Dunedin commenced later. Jetstar replaced Qantas subsidiary Jetconnect on these routes.
From 1 February 2011, Jetstar started its co-operation with the oneworld alliance, allowing people booking an itinerary with a full one world member to include a Jetstar flight in the itinerary. However, the flight must be sold …show more content…

The airline was expected to start operating in December 2012, but then launched ahead of schedule on 3 July 2012.
In March 2012, another Asian Jetstar branded airline was announced, Jetstar Hong Kong, a strategic partnership between Qantas and China Eastern Airlines, which was expected to commence operations in 2013.Although it took delivery of aircraft, Jetstar Hong Kong never commenced operations due to a revoked licence application.
In November 2013, Jetstar moved its head office from Melbourne's CBD to the suburb of Collingwood. In February 2014, Jetstar signed a codeshare agreement with Emirates Airlines as a continuation of the agreement between Emirates and Qantas, Jetstar's parent airline.
In mid-2014, the Australian Competition and Consumer Commission (ACCC) took legal action against Jetstar and competitor Virgin Australia in respect of drip pricing. In November 2015 the Federal Court of Australia found that the ACCC's claims that the two airlines engaged in misleading and deceptive conduct by carrying out drip pricing were

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