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When reading the article Jesus is A Pair of Jeans by Jean Kilbourne she expresses that she feels advertisements affect us negatively, I disagree with a majority of the information she used. Going through the article it seems she picked bad advertisements to exploit, instead of letting readers know not all ads are created in the same way. There is a slight amount of over exaggeration that makes the issue with advertisements larger than it is. Without advertisements, many people wouldn't know about some life-changing products such as types of medications, counseling hotlines, community resources, or recall alerts. Though she makes good points and I agree with things like the Thule ad being tasteless, or how ads can affect our body images. The …show more content…
main thing I disagree with is the part where Kilbourne says," What I hear more than anything else at my lectures is: ‘I don't pay attention to ads... I just tune them out... they have no effect on me.' I hear this most from people wearing clothes emblazoned with logos. In truth, we are all influenced." Though she has a point that most of us do have a preference based on ads, I feel it is possible to enjoy a brand you have never seen an advertisement for. Coming across a brand completely by accident while shopping for something else happens to most people. Though the display may be enticing the ad was never a part of the process and many would feel entitled to enjoy a product that isn't heavily advertised for the feeling of being unique. Kilbourne explains in her article the negative effects of advertisement.
She goes on later to say that advertisement devalues human to human relationships, as well as creates body standard issues that affect societal norms. A major point Kilbourne proposes is how people are always consuming and ads don't create unneeded desires but instead plays on the mind game of consumerism. This has made it appear as though our culture is becoming robots with no heart, where in fact a majority of advertisements that encourage human relationships. Kilbourne talks about how an advertisement tells you that you should buy their model of car to protect your family because they are the safest rated car out of all the other cars. She makes it seem they are playing mind games even though it isn't a crazy concept that many people would prefer to buy a vehicle sole based on its safety rating. Though Kilbourne may have a point when saying that ads exaggerate and embellish their advertisements there is still some value to …show more content…
them. Another point in Kilbourne's article is that ads remove our emotions for others and replace them with things.
I completely disagree because there are many ads encouraging the human relationship. A few years ago, there was a Cheerio ad that had an interracial couple with a child. In the ad, it was the daughter telling her dad that he needed to eat Cheerios so his heart would be healthy. The company got a ton of backlash because the couple was interracial and the message of the story was lost. A little girl wanting her dad to be healthy, so she wanted him to eat Cheerios. Though it is heavily saturated with an advertisement for Cheerios the message was sweet and encouraged the human relationship between a father and daughter. This is just one of the thousands of ads that in fact are about
relationships. In society today we are so heavily reliant on media and technology. Everywhere you go there are advertisements for almost everything imaginable. When walking down the street brightly colored words are plastered everywhere. I feel that with having all of this information people can choose what they want to acknowledge and participate in buying. People can see options of different products with the same effect and choose what they want based on price or quality. In conclusion, I feel advertisements are the future of our world because they give consumers options and resources. Maybe instead of bashing advertisements as a whole we should talk about the good ones and promote them and let the creators of bad ads what they are doing is wrong and there have been negative effects due to them. By making these ad companies aware of what the problem is they have the choice to change and or stay the same in fear of losing business and reputation. Though we can’t fix everything we should try and make our voices loud and clear as well as let the companies doing good know we appreciate them.
In the article, Jesus is a Brand of Jeans, by Jean Kilbourne, we get an insightful look into the effects of advertising on us, as human beings. As we all know, humans let us down. We are imperfect beings, going about life interacting with each other, good and bad. It seems though, over the past 50 years advertising has taken away from human value, and brain washed us into thinking stuff is more important than people.
Men and women both drive cars, it’s a simple necessity to be able go to work for most people, however, from the commercials on television, one would assume that men are the primary purchasers of cars. In Steve Craig’s essay, Men’s Men and Women’s Women, he analyzes four commercials to illustrate how advertisers strategically targets the viewers. Craig argues that advertisers will grasp the attention of the viewer by the gender ideals that both men and women have of each other. Not only do advertisers pick a target audience demographic, but they also will target the audience at specific time to air their commercials. By analyzing an Audi and Bud Light commercial, one can see that Craig arguments are true to an extent but it appears that commercials have gone from an idealized world to a more realistic and relatable stance. for are still [true, however it seems that commercials may have altered to appear more realistic.] [relevant to an extent. This is to say, it appears that advertisers may have altered their commercial tactics. ]
The article I chose to critique was the article called “Jesus is a brand of Jeans” by Jean Kilbourne. By reading this title you would more than likely think that it would be about something much more different than what it is about. The purpose of this article is to inform about advertisements. This article talks about kids and adults that are influenced by advertisements. Every aspect of life has been taken over by advertisement. This article is meant to help explain how advertisement seeps its way into our everyday lives.
Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Sut Jhally, a professor at the university of Massachusetts of whom won the distinguished teacher award, wrote in his essay “ Advertising at the Edge of the Apocalypse” that : 20th century advertising - the most powerful propaganda in human history - will destroy the world as we know it. The survival of the human race will depend upon our ability to minimize the harmful effects of Advertising. These effects will have lasting impacts on our culture, joy, and future.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
...ad, whether it’s a toy when they were younger, a cell phone such as the iPhone as they aged, or a car when you get older. Ads are always telling us that we need to buy and our eyes seem to be telling us that everyone has one and that you need one too. Commercials can be very convincing; they can make you feel that your life would be much simpler if you had that specific product. The fact that everybody seems to have it will just add on the pressure of not having it. The suggestions made by commercials are mostly to benefit the sellers not the consumers. It is important to consider when those advertisements are trying to influence you.
In the article Kilbourne is stressing the Idea that advertising is stripping us of our spirituality, culture is becoming commercialism. Kilbourne believes that because of the way advertisements are deployed they’re changing our values in what I (and I’m pretty sure she) would consider an extremely negative way. Kilbourne talks of their efforts to addict us to consumerism as children and leave us emotionally starved, expecting products to fill the void that they create in us. The culture that comes with these advertisements is turning us into self-indulgent, close minded people Kilbourne sums this idea up quite well bemoaning that “This apparently bottomless consumerism not only depletes the world’s resources,
...he rise of materialism, depression, sexuality at a young age, and eating disorders are just a few examples that have definitely not been helped by advertising. As long as companies like American Apparel continue to produce images such as the ones they have been, these things will only get worse.
This book has opened a whole new perspective on advertising and the reasons we buy things and regret them later. Thinking that I have the urge for a McDonalds hamburger may feel real, or it might just be an elaborate, expensive advertising technique used to manipulate my buying behavior.
Jean Kilbourne is passionate about an array of topics when it comes to advertising, but her message is clear: we cannot escape advertisements and they are influencing our minds. Socialization and the Power of Advertising illustrates this using children and consumerism. Killing Us Softly 4’s main example is women. Either way, advertisements are negatively impacting us and, as Kilbourne points out, it’s getting worse. Whatever the solution is, we have to put an end to the experience of being immersed in an advertising
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.
...maintain that advertising exists primarily to create demand among consumers. People have certain types of wants and needs, and they are perfectly capable to discover it for themselves. People today just need food, clothing and shelter everything else is superfluous and additional stuff. Advertising are able to create demand that would not exist just by manipulating people’s min and emotions. Advertising is master in manipulate reality and fantasy, by creating “magic show.” It is true that advertising has been a powerful mechanism that distorts our whole society’s values and priorities. On the other hand, advertising educate people about several issues. In political terms, it moves mass of people and persuade them to vote for a candidate. And, of course, in terms of economy, contributes in the development through the consumption of the costumer.