Jay Ruby: Anthropological Communication

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Ashton, starting out with a quote from Jay Ruby and analyzing it is a great way to begin your post. The significance of anthropology and communication is very important, especially when viewing a film of another culture. According to Ruby, “one of the primary goals of an anthropological communication is to make viewers or readers aware of their words, the general purpose of an anthropological communication is to alter the relationship between Westerners and the Other” (Ruby 2000, 186). That is, as a viewer, one has the ability attribute the meaning of the film based on one’s cultural lenses. As a viewer, one’s culture plays a vital role in interpreting visual context. Ruby mentions that the “primacy of culture in the construction of meaning

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