People outrage about the main protagonist (Rey) not being in Star Wars product merchandise. The article “Asleep at the switch? “Force awakens” heroine missing from timeline” Is an article About toy fans, Twitter follower user's, girls, old Star Wars lovers, etc. being outraged because the the main protagonist (Rey) is in none of the Star Wars merchandise before the movie was released and saying disney in being sexist by not selling girl action figures. These people have made a new trend #weresrey simply because Disney’s LucasFilm told Hasbro not to put her in a monopoly game or any product at that point at time. That and there's just a lack of Rey toys everywhere in many stores nationwide like Walmart, Kmart, Toys R Us, etc..
In the article
For several years now, Disney seems to be determined not to offend anyone in order to keep its audience; indeed we are confronted with animation films full of compromises; they are not as degrading for women as Snow-White and the Seven Dwarves (1937), but they are nonetheless still filled with clichés. Films such as The Princess and The Frog (2009), Tangled (2010), Wreck-it Ralph (2012), have in common the sense of being progressive and however we can notice the resurgence of harmful gendered stereotypes on the subjects of the social scale, women’s role in society, or the status quo. Frozen comes in and turns out to be no exception. Though it includes several encouraging and gratifying elements, it contributes insidiously to spread numerous
The two movies I chose to watch this week was “The Road to El Dorado” and “The Emperor's New Groove” as my choice of animated films to analyze. The animated film, “The Road to El Dorado” stereotypical representations of race, ethnicity, gender and sexuality are added in children’s films. I see sexuality played out most of the time in these Disney films. There is only one woman, and her name is Chel. There are many single female characters in otherwise male dominated movies who are portrayed as sexy. It is unfortunately very common and reinforces the idea of women as tokens, and the audience will not find stories interesting unless their focus is men’s issues and lives. As soon as Chel appears she is immediately characterized as an object that
Disney owns multiple television networks, is a large producer of box office hits, owns multiple theme parks and resorts across the world, and is a major supplier of children’s toys (Junn, 1997). For these reasons, and because of Disney universality, meaning its popularity worldwide, it has the ability to be globally influential on society’s youth. The potential for gender stereotypes in Disney movies was the reason for this study as it could have significant ramifications in the future (Thompson & Zerbinos, 1997). In an attempt to analyze the potential gender differences in Disney movies, we watched and coded five popular Disney movies, noting the character’s name, gender, and the occurrence of four predetermined behaviors, giving order, aggressive behaviors, performing domestic duties, and primping. Therefore, in the current study on the occurrence of gender stereotypical behavior in Disney tales and based on previous studies by Thompson and Zerbinos (1997), (Junn,1997), and Leaper et al (2002), first, we predicted that male characters would exhibit masculine stereotypical behaviors such as giving orders and being aggressive, more often than feminine stereotypical behaviors and women would display feminine stereotypical behaviors such as performing domestic duties and primping, more often than masculine stereotypical behaviors in Disney movies. Second, we hypothesized that women would have more fluidity in these
...aves Princess Jasmine multiple times and falling in love at first sight. They also live happily ever-after together, just as every other Disney prince and princess in every other Disney movie. Parents should be aware of the subliminal messages that their children view in the Disney movies they are watching, and grow up to believe that is how life goes. The children that are growing up watching Disney movies with such strong gender stereotypes are learning things they may factor into their own futures, and think that acting the way of the Disney roles is the only way for them to live their life in a happy manner. The way Disney animated films assign gender roles to their characters effect young children’s views of right and wrong in society. It is wrong, and they should not be exposed to such material growing up because it is harmful to their future expectations.
Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite their mask of progression, Disney princesses still have the potential to corrupt the minds of young children through sexism and racism.
Auster, Carol, and Claire Mansbach. "The Gender Marketing Of Toys: An Analysis Of Color And Type Of Toy On The Disney Store Website." Sex Roles 67.7/8 (2012): 375-388. SocINDEX with Full Text. Web. 30 Apr. 2014.
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
It has a huge impact on popular culture that people feel obligated to go see the films. Star Wars movies are shown and promoted nearly worldwide. In addition, Star Wars is one of the first films to have the most successful merchandise franchise. “These movies began building buzz long before they opened and commanded coverage in magazines and the emerging genre of infotainment television” (Bordwell and Thompson 683), basically Star Wars is a mega picture. It is everywhere and all over people’s faces, for example Episode VII has been promoted in the past year all over the world. The movie tickets in many theaters have sold out because people feel obligated to see it. On the other hand, films in the 1890’s did not have the type of promotion Star Wars has received, but a lot of people went to see the short silent films. Due to a few reasons: for entertainment, escape reality, popular culture, and going out to the movie theater to watch a film was a social norm at the time. When it came to merchandise, Disney was doing it for years, but merchandise did not make a huge impact until Star Wars. As a result, Star Wars changed and inspired new promotion and money-making strategies for all the Hollywood
From Mouse to Mermaid: The Politics of Film, Gender, and Culture. Indianapolis: Indiana University Press, 1995. 224. The s. 224-35. Print.
Since the introduction of Disney films into our society, there has been a sea change
The article What’s Wrong With Cinderella points out that female toys are all pink and purple and focus on cooking, princesses, and dolls while boy toys are blue or green and are more active and aggressive. It is not that children especially like these colors or activities, but that they are given little to no choice to pick anything else because this is what is marketed to their gender and therefore that is what they get to play with. While many people, like the author of What’s Wrong With Cinderella, are pushing against this feminizing and pink painting of everything female, the older generations are having a harder time shifting their views on gender and gender roles. This was highlighted when Target announced that they were removing gender from some of their signs. There was a wave of comments on Target’s social media sites stating that people were taking their business elsewhere because it was inconvenient or pandering to feminists to remove the gender from signs. These people didn’t seem to think that little girls could want superhero bedding or little boys would want princesses so the taking away gender had to be about
A group of children watch their favorite movie The Rescuers, frame per frame they see something in the background of one their favorite scenes; they pause the movie and look closely they see a woman’s naked torso. The children’s reaction to the explicit material is only one example that Disney uses offensive references, and visuals. Disney has a negative impact on society because of their explicit content, stereotypes, topics and visuals they edit into their feature films. Those who closely analyze the history of Disney footage in front of them are the ones who can prevent Disney’s explicit content. What is Disney and what does it do? Disney was an American motion-picture and television producer famous as a pioneer of cartoon films and as the creator of Disneyland. Making famous
Journal of Popular Culture, 32(2), pp. 79-89. Retrieved from: http://web.b.ebscohost.com/ehost/detail?vid=6&sid=64cd7df8-8ea3-4d9a-ad60-1deef7e616e6%40sessionmgr114&hid=103&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=aph&AN=1585569 Starlet C. (2007). Women in action movie empowered role models or chicks with guns.
In society today, there is pressure from all sides to conform to a certain ideal of beauty. People are overwhelmed with the different types of images and media forms that are telling people how to act and what to look like. Media is one of the most powerful tools at our disposal. It has the power to educate, affect social change, and much more, but if taken incorrectly people will take drastic lengths to change something about themselves. There have been many attempts to empower women through different types of media, but many have failed miserably. Over the last couple of years, Disney has struggled greatly with the representation of women throughout Princess movies because young girls are hounded with images of princesses,
What is it that characterizes people who love a series of film, fiction, video game, video game console or any other works of the like to be deemed the all-encompassing term of “fanboy?” Fanboys are most known on the internet for passionately supporting their particular fandom and therefore consequently denying all forms of logical argument to support their claims, or better yet, known simply as “trolls.” So whenever you jump on reddit.com and see a particular post about how PS4 is better than the Xbox One, you can see that there is clearly going to be a large fan-boy war over which of the two consoles is better. But why is it that we as fan-boys seem to take anything that criticizes our particular series of interest as a deep and personal wound? Why do we feel the need to argue with someone else because they do not feel the same way that we do about our certain object of idolism? And how does all of this pertain to Star Wars in American Culture? In this paper I will discuss how about what constitutes a fan-boy, some of the psychology behind fan-boys and how all of this pertains to Star Wars.