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More handpicked essays just for you.
Apply ethical framework in marketing issues
Persuasive theories used in advertisements
Impact of Corporate Social Responsibility on Society
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Recommended: Apply ethical framework in marketing issues
1. Some people argue that the very practice of marketing is inherently evil. First, explain why people may say this and secondly, do you agree with them?
I believe people argue that the very practice of marketing is inherently evil because it appeals to some of our 7 deadly sins—envy, greed/avarice, lust, pride, sloth, and wrath, and I also agree; but I believe that some not all marketing is inherently evil. Marketing is persuading people to make unnecessary purchases for products and services, and at times, without the researching to see if the purchase is to their benefit. And sometimes, the product is financially not affordable, but the individual may be caught in the moment. Some say seeing is believing, and a lot of people believe
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This is not how it should be. Consumers should be able to get their money back for a malfunctioning item and or an unsatisfied purchase or service. This is an unacceptable practice that is why they have lemon law for cars and return options for unsatisfied purchases. A defect to a product should be unknown to the manufacturer and if it is known they should always be obligated to recall and stop making the …show more content…
Marketing sells products and services due to peoples’ vulnerabilities. And by defining vulnerabilities, do we look at the population as a whole or weed out those that are vulnerable due to personal actions versus environmental or can we or should we even distinguish between the two? I believe, companies should have a social responsibility to the public but that notation is based on morals and morals are differ from person to person.
4. How much of a factor should personal responsibility play into the relationship between the buyer (you) and the company (them)?
When trying to determine how much personal responsibility play into the relationship between the buyer (you) and the company (them), I believe that it is factored to be 100% personal responsibility. We as consumers should be educated and make the decision to purchase based upon what is best for us long-term. We should know what is best for us and make decisions based upon that and not be rash, in our decision-making. Companies should easily and readily provide all information needed to make that educated decision. The market has something for everyone and not everything can be based upon the needs of everybody. In my utopia world, yes; but, that probably will never happen. In the end, the choice is the
All in all, the book Age of Propaganda: The Use and Abuse of Persuasion by Partkanis and Aronson points out the flaws in the advertising and marketing methods. The purpose of the four stratagems in marketing is to most effectively catch consumers’ attention and get them to buy their product. The strategies are pre-persuasion, source credibility, message and emotion. The authors point out that the race of corporations to beat one another to consumers has created a world of advertising that is cluttered with tactics that take away the truth of the product. If this trend continues, and these stratagems continue to be installed, our world will be littered with over-the-top and pointless campaigns.
Lahdesmaki (2005) argued that marketing can be an ethical contract between businesses and their customers. Therefore businesses are morally obliged to inform their customers about the products in store and provide all the information necessary via marketing strategy so the customer can make informed decisions about their purchase.
In an ideal world, consumers and companies would equally share the burdens of product liability and consumer responsibility. However, in the real world, we must make tradeoffs between these two. How we do this will not only affect our legal environment, but our economic and social environments as well.
So before we go in greater detail on the different perspectives related to social responsibility, one might question the meaning of social responsibility. It is generally agreed that social responsibility is defined as the business obligation to make decisions that benefit societ...
Every business has a social responsibility toward society. That means to maximize positive affects and minimize negative affects on the society. Social responsibilities includes economic-to produce goods and services, that society needs at the price, that satisfy both-business and consumers, legal responsibility-laws that business must obey, ethical responsibilities-behaviors and activities that are expected of business by society, but are not codified in the law, philanthropic responsibilities-represent the company’s desire to give back to society (charietys, volunteering, sponsoring).
Marketing is a system of business activates designed to plan, price, promote and distribute want-satisfying products, services and ideas to customers in order to achieve business objectives. Consumer law protects consumer’s rights in the marketplace as well as fair trading, competition and accurate information. On the other hand, ethical aspects of marketing are about making marketing decisions that are morally right. However, consumer law and ethical aspects of marketing have a lot of advantages and disadvantages in the marketplace, which impacts business 's sales and growth like it happened to: Harvey Norman, Nurofen, apple, etc.
Businesses are in game in order to earn money and advertising is the strongest weapon that helps to sell a particular product . An advertisement can be harmful and misleading as well as helpful and beneficial . Advertising in ethics is an unclear concept , but truly the main goals of corporations should be avoid misleading their customers by setting up wrong expectations and to keep their current clients .The major problem with advertising is that most of them are misleading . Advertisements create an unrealistic and sometimes irrelevant impression of an any particular product. Unfortunately, often , consumers become the victims of their tricks .
In order to generate sales, marketers often promote aggressively and uniquely, unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products and services and advertising is one of the key tools to communicate with consumers. Conversely, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Prothero (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad.
In today’s fast paced business world many managers face tough decisions when walking the thin line between what’s legal and what’s socially unacceptable. It is becoming more and more important for organisations to consider many more factors, especially ethically, other than maximising profits in order to be more competitive or even survive in today’s business arena. The first part of this essay will discuss managerial ethics[1] and the relevant concepts and theories that affect ethical decision making, such as the Utilitarian, Individualism, Moral rights approach theories, the social responsibility of organisations to stakeholders and their responses to social demands, with specific reference to a case study presenting an ethical dilemma[2], where Mobil halts product sales to a garage, forcing the garage owner to stop selling solvents to young people. The second section of this essay will focus on advice that should be given to any manager in a similar position to the garage owner with relevance to the organisational strategic management, the corporate objective and the evaluation of corporate social performance by measuring economic, legal, ethical and discretionary responsibilities. It will address whom to think of as stakeholders and why the different aspect could cost more than a manager or an organisation could have imagined.
Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice.