Internal Marketing Development: Reflection: Internal Learning Development

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1.0 ENTRY RELATING TO FINAL REFLECTION ON THE OVERALL INDIVIDUAL LEARNING DEVELOPMENT
1.1 individual / independent learning Development including Reflection:
Before the marketing strategy lecture for week one I had a basic knowledge of market-led and strategic market planning (Wilson and Gilligan 2005).However, my understanding of marketing before the lecture was that marketing is all about selling products. Nevertheless, after the lecture I discovered that marketing was more than I imagined; that it involves communicating, delivering and exchange of offering that have value for customers, client, partners and society (Piercy 2008).
Nevertheless, expanding my horizon in the components and context of market orientation made me to understand the different approaches in the market-led organisational culture which includes the competitor orientation, customer orientation, interfuctional coordination and how it can long term success of an organization(Piercy 1995). After the week’s lecture I had a full understanding of how these market-led works in the organisational context and how to apply it in real life situation …show more content…

Where are we known? What do we want to be? How can we get there? And what implementation and evaluation should be taken by the business(Cravens and Piercy 2008).Nevertheless, I had no knowledge of internal marketing though I see posters and instructions on the wall of the university never had any idea that it was a means of communication to the employee as they are customers which helps to enhance employee’s motivation and retention (Rafiq and Ahmed 2000).However, after the lecture 1 had an in-depth knowledge on how to explore the internal marketing and implement a successful strategy for an organisation in the future(Wieseke, Ahearne et al.

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