Integrated Marketing Communication In Marketing

The aim of the paper is to analyse the ways that changing technology impacts in integrated marketing communication in the current business market. Moreover, it intent to analyse the concept of IMC in regards of the marketing nature in current marketing environment. In addition, it determined evaluate the marketing functions within organisation in regards of IMC that affect the marketing pattern of organisations. Last of all, it evaluates the role of marketing mix in organisations that attract consumers towards the products and services of the company.

Integrated Marketing Communication

Integrated Marketing Communication (IMC) can be explained as the coordination and combination of the marketing communication tools and marketing techniques and

It is one of the key elements while doing a business in the national and international market to analyse the needs and demands of their potential consumers and provide them by means of their products and services to attract towards the company (Brassington & Pettitt, 2007).

Organisational marketing procedures comprise of four principle components which are publicising, individual offering, deal Marketing and Public relation tools. First, publicising is any non-individual paid type of communication of thoughts or products in the prime media. The most common marketing mediums include TV, daily papers, radio, magazines, internet and other. Second, individual offering is direct offering in which a seller endeavours to influence a buyer to sell their products. Third component is Sales Marketing that motivates the consumers or circulation channel to empower interest for the product that includes utilising cash off coupon or discount offer. Last of all are the public relations that encourage the PR officer to communicate the product, services or organisation among the people by increasing its knowledge without utilising the media resources directly (Evans, et al.,

A business pitch is basically intended to be either an acquaintance of a product with a crowd of people who knows nothing about it, or an illustrative extension of a product that a group of people has communicated with the product. In spite of the fact that an effective deals pitch will leave few inquiries unanswered, the moderator must have the capacity to answer any inquiries that emerge as a consequence of provoked interest among their consumers. Regardless of the fact that a business pitch is conveyed viably, the moderator must be arranged to defeat any snags that may evade the end of the deal (Solomon, et al., 2010).

Marketing Function within Organisation

Utilising IMC system guarantees that all types of communication tools and messages are thoroughly connected together to express, to convince, and to impact buyers to purchase a product. It likewise offers buyers some assistance with moving comfily through the each phases of the purchasing procedure incorporate perceiving issue which is attention to need, seeking data around an product, assessing of choices, settling on buy choice, purchasing and post-purchasing.