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Growing and sustaining brand equity
Growing and sustaining brand equity
Intangible assets
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2.3 Intangible assets as value drivers for businesses Intangibles are seen as the main driver of value for many companies, this process is aided by advancements in information and communication technologies. (UN 2015) Investments in intangibles have thus become a fundamental source of continuing profitability and increased market share for leading corporations. Most of the industrialized economies are becoming knowledge based with many businesses building competitive advantage in form of intangible knowledge based assets such as Research and development, brand equity and human and organizational capital. For many of these businesses intangible assets equal or exceed physical assets like buildings and machines. (Lekhi 2009) Firms are investing historically unprecedented amounts of money in the creation of intangible assets, new ideas, technologies, designs, brands organization know how and business models. Patenting abroad is the main driver of worldwide patenting. Growth and international royalty and licensing payments and receipts are growing (WIPO 2011) It is not surprising therefore that subsidiaries in Uganda are …show more content…
They argue that MNEs have an incentive to relocate intangible property to low tax countries in order to tax the accruing rent at a low rate because they are perceived to be the value drivers of firm profit and they can easily be separated from other production units of the group. Uganda’s corporate tax rate is 3o%, which in comparison to tax havens is a high rate. For this reason most of the profits generated in Uganda are ‘shifted’ away using payments like royalties to low tax
Innovation has rapidly assumed a position of prominence in world competition on a global scale. To compete in this environment, organizations need a level of innovation. As competition becomes more global and time-based, organizations must develop and deliver new and superior products or services in less time. The challenge for modern organizations is to revitalize them so they can successfully and continuously develop newer products and enhance business development.
Hansen M., Nohria N., and Tierney T. (1999), “What’s your Strategy for Managing Knowledge?,” Harvard Business Review (March 1999), 106–16.
Miles and Snow’s typology is centered on four types of businesses; each with its own strategy. These business types are those of prospectors, defenders, analyzers, and reactors. A prospector tends to be a firm which often introduces new products to the market (p.196). These businesses can be described as risk takers, typically being some of the first firms to introduce a new product to the market. Prospectors are flexible and meet industry changes head-on by rising to challenges and creating new and improved
In relation to intangible McDonald’s prides itself as having excellent customer service. McDonald’s trains their employees to be able to handle complaints efficiently. Research has shown that only 5% of people who have a complaint bring it to the attention of the customer service department. 45% of complaints are made on the spot to the employee they are dealing with. 50% of customers who encounter a problem in McDonald’s never make any sort of complaint. As employees are usually the first point of contact for customers, McDonald’s recognises that it is important to fully train their employees in good customer service. McDonald’s creates a customer friendly
innovative companies of the world due to the creation of differentiated products such as iPod,
With today’s rate of development in technology, there has also been an immense increase in global information sharing. Innovations in technology and design seem to be emerging in the market almost every month. One of the key aspects of any business is to gather, organize and efficiently apply this information. According to Antonic (2005), economic assets are fast becoming of secondary importance in the market as companies ascribe more importance to intellectual capital. With the right application of Knowledge Management methods, companies can achieve a competitive advantage through managing the immense amount of information available (Balanced Scorecard Institute, 2002).
In this model, resources are given the major role in helping companies to achieve higher organizational performance. RBV relies on two types of resources: tangible and intangible. Tangible assets are physical things that constitute the firm which are; Land, buildings, machinery, equipment and capital that can easily be bought in the market so they provide little advantage to the companies in the long run because competitors can soon acquire the identical assets. Intangible assets are non-physical presence but are owned by the company like; Brand reputation, trademarks, intellectual property that are built over a long time and is something that other companies cannot buy from the market. Intangible resources are the main source of sustainable
potentially the next big startup. Innovation is expensive by default, however the returns are better off
The main method used by businesses to classify assets is to split them into tangible assets, which have a separate existence from the business (examples of which would include buildings, land and machinery), and intangibles which do not. Some clear examples of intangibles include goodwill, patents, research and development expenditure and trademarks. Intangible assets are usually created within the organisation over a period of time, by the company itself, rather than acquired from an external source and are rarely sold off individually they can normally only be sold in conjunction with associated tangible assets.
Intangible assets can no longer be overlooked. Eighty percent of the market value of public companies is made up of intangible assets (Osterland, 2001). In fact, the Harvard Management Update (2001) points out that the value of intangible assets, on average, has become three times greater than physical assets. Accounting issues related to intangible assets have always been present, but now these issues are being moved to the forefront. Despite the many years that businesses and regulating bodies have wrangled with the nature of...
Oesterie, M. J., Richta, H. N., & Fisch, J. H. (2012). The influence of ownership structure on internationalization. International Business Review, 22(1), 187-201.
Companies will need to use their resources wisely as technologies and quick markets will leave companies trying to find their way to the door. Spending millions of dollars to make a product unique is a thing of the past with technology and the ever changing buying patterns and competition companies will have to use those dollars to emphasize their company values not specifically their product. Additionally education will play an important role as markets and technology is rapidly changing. Companies should develop a culture that encourages and fosters new ways of looking at things. They constantly should strive to create, develop, test and refine ideas. Organizations and associations are resources and committed to offering ideas, information, data, conferences, publications and more. In addition, local college continuing education classes, public workshops and even the libr...
(2010), as co-creator of the economic system and the firm strategy the organisation adopt will have a significant impact on the on the economic outcome. This finding in this study indicates that favourable government policies has enhanced the emergent of high profile Nigerian which the outcome of the firms’ internationalisation has been positive to (a) the firms, ADG for example from the initial foreign subsidiaries in 2011 have established subsidiaries and production factories across 14 countries. In terms of financial performance and returns, the foreign operations are also showing increased year on year revenue. These have also been the case for all the case firms embarking on further expansion from the initial market entry. ADG revenue in 2015 increases year on year by 26%, this is due to an increase in the sales volume of 35% in the foreign market. Even though most of the earnings are still from the domestic market, but the foreign subsidiaries have begun to witness an upturn in terms of sales and revenue (ADG annual report 2014 and 2015). Also, the year on year production capacity has also surged with about 87% in the same period. While the revenue from domestic market only increased by 4.75% in 2015 from 2014, the West and Central Africa revenue increased by 582% and South and East Africa with 340% in the same period (ADG annual report 2014 and 2015). (2) to the government and country as these firms have contributed to
Intellectual property rights give the creator exclusive rights to the intellectual property for varying lengths of time, depending upon the type of intellectual property. It is an intangible asset to a company. Business partners and financial institutions will have confidence to invest or collaborate with the organization. In addition to protecting their creation, business owners can maximize the value of their IPs in many ways. They can franchise, license out or transact their IP.
The XYZ Corporation was established in 2004 and their main office is located in Vancouver, BC. The company’s main objective is to create new innovating technology for media devices, computers, and digital music players. They deal with the design, manufacturing and marketing of the products. XYZ Corporation has been providing Canadians with groundbreaking technology throughout the years and continues to create new technology to provide others with top-level technology. Although, recently their success rate has appeared to drop rapidly due to a number of factors that will be explored throughout this case study. Their main objective is to target the problems so that they can work towards having the issues resolved as quickly as possible. If they do not take any course of action, the state of the company may be in extreme danger. This case study is designed to explore the areas of the company and discover the problems blocking the XYZ Corporation from success.