Influencer Perhaps one of the most crucial elements of the W.E Care for Kids social media campaign is their use of influencers. Influencers on social media are individuals who have established credibility and a reputation in a certain subject matter among an appropriate audience. These influencers have established a substantial following and therefore have access to a large audience that a brand or organization can use to get their goal or services familiarized or acknowledged. In this particular campaign, W.E Care for Kids will be utilizing an array of influencers. The first set of influencers that will be used is individuals that are notable from the Windsor-Essex County Area, or that have direct ties to the area. These individuals will …show more content…
Ellen DeGeneres is media personality well known for her television show "The Ellen Show". Ellen has been able to win the hearts of people all over the world through her charismatic and humorous personality. She has created a platform that showcases and encourages humanitarian action and philanthropy. Ellen supports and has participated in a magnitude of charities and worthy causes all over the world. Ellen would undoubtedly be a great fit in this social media campaign because she does not limit her support to global charities/organizations, or to famous individuals. She is known for supporting a wide-scoped amount of charities and many of them having to do with the wellbeing of children. The overarching goal of Ellen DeGeneres being an influencer in this campaign is to inspire the community of Windsor-Essex County to follow by her example and to act on their own merit and make Essex County a better place by enhancing the well-being of children in the community. To amplify the brand's message, and the utilization of Ellen as an influencer, her content will be promoted on all of the organization's social media channels. Ellen will, in turn, promote the organization on her channels and will use creative ways to engage with her audience to raise awareness of the organization's
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
For one, she sends kids up to age 5 a book every month. If you just sign up your child at the website called imagination library and there's already 956,710 kids on it. She also is always looking for charities to give too. She gives to Barbara Davis Center for Childhood Diabetes, Boot Campaign, Cancer Research, UK Dogs Deserve Better, Imagination Library, Operation Once in a Lifetime, Save The Music Foundation stated in looktothestars. She is always giving to people that need help. She has helped so many people like the kids that she is giving to and not only is she helping kids but she is helping animals that needs
There are many celebrities who support and promote causes and charities to create awareness about peace, humanitarian causes, poverty, and illness in the world. Does celebrity activism really have the intention to help others or do celebrities get involved in it because they want to enhance their reputation? Although some celebrity activists do not have a good reputation because of their bad behavior, they contribute to society by giving donations or by supporting good causes. Celebrity activism matters because celebrities are powerful tools who raise awareness of good causes. Celebrities have the power to attract people’s attention, for instance, their fans, to influence them to support the important causes.
It’s becoming more common that a charity’s Facebook page has more “likes” than the organization has volunteers or donations. This advertisement, created by the Crisis Relief Singapore, shows people that “likes” just aren’t enough. The tagline says it all. “Liking isn’t helping”. The purpose of this ad is to encourage people to take action instead of solely supporting the cause on social media. To accomplish this purpose, the creator has used a very powerful image and tagline. This is significant because it forces people to see the truth and makes it difficult to ignore the message being conveyed.
There is no one who does not know that Oprah stands for “ reaching out a hand on behalf of others”(Kirkwood). Through her foundations, she has supported countless programs in Chicago, throughout the United States and around the world, that encourage people to make a difference in the lives of others less fortunate than them. According to Forbes magazine, Oprah's network has raised more than $80 million to help educate women and children to believe in themselves. Not only that, the network also help support people around the globe in pursuing their dreams and provide those who are underprivileged with education to reach their potential. Oprah has also been a huge impact on “the way women think, talk, eat, study, shop, exercise, and lead (“Why We Honor Her”). She has change our everyday culture and vernacular to include respect for the emotional and spiritual. Oprah is a powerhouse of a woman who puts in her talents, efforts, celebrity, and money into shining the spotlight into those throughout the world, hereby providing beyond a doubt that one powerful women can indeed change the world. She has used her power for good and to show the world anything is
Through this emotional engagement, the commercial effectively inspires viewers to take action, whether through making a donation, volunteering their time, or spreading awareness. Ultimately, the emotional resonance of the ASPCA commercial serves as a powerful catalyst for social change, igniting compassion and empathy in viewers and driving them to advocate for the well-being of
charity work, motivating our nations teens and by her positive attitude even when the cards seem
Earlier in the year, Priscilla Kinnard tendered her resignation with an unknown date of departure. We have been working with her to find a replacement before her departure; but due to unforeseen circumstances, it become necessary to accept her resignation earlier than anticipated. We wish Priscilla well in this next phase of her life and want nothing but the best for her. Nick Hernandez and Marco Segura are working to cover where there are holes and make sure all the work gets completed. Please make sure that you give them a little extra time and a little extra help as they help get us through this transition.
"I think what saved me is being honest. I think I somehow had the courage to do something and to say something that I knew would possibly end my career. Instead of making business more important, I made my soul and my life more important. And I think by being truthful, and being honest, that saved me"- Ellen DeGeneres . Ellen DeGeneres, well-known for her humorous talk-show, The Ellen DeGeneres Show, is not just any comedian; she is defiantly one of most inspiring and touching key figures in the world. Every day she is teaching our society about equality, kindness and empathy to make the world the most loving place it can be. For this reason, Ellen DeGeneres necessitated social change in 20th Century America because of her great support with the equality of homosexuals, helping charities and people all around the world and most of all showing today’s youth to be themselves and nothing else.
Take Two Aspirin And Tweet Me In The Morning: How Twitter, Facebook, And Other Social Media Are Reshaping Health Care. Health Affairs, 28, :361-368. doi: 10.1377/hlthaff.28.2.361 Metcalf, T., & Metcalf, G. (Eds.). (2008). Perspectives on Diseases and Disorders: Obesity.
...cate the UNICEF story has increasingly moved from traditional practices to the use of online channels, through digital media, through social media. Shaping social conversations around children and telling the right stories helps foster social media engagement and increase donations. Of paramount importance is the task of connecting the organisations mission with the donor’s interests and what they care about i.e. what the organisation proposes to accomplish with the money. Using smarter PR practices in publicising what the money donations accomplish relays value for the donor which underpins future success.
On social media, the things that people like are helping people and companies become more widely known, and in turn, improve the company’s sales. People assume if they do not have followers or likes, they are not noticed as much. Teenagers are mainly concerned with being “liked” by everyone. The more followers that a teen has, the more money a company is making. However, they do not understand how beneficial they are to the companies. To them, the likes they receive are instant gratification, and prove their worth; but for companies, if more people view someone’s photo, and the photo advertises an Alex and Ani bracelet, then the viewer is inspired to purchase t their own bracelet to maintain the same level of popularity as the person in the photo. The companies are literally turning these likes into
Winfrey has brought so much change to the world that one cannot just write a simple paragraph about. She has used her platform to discuss topics that are truly life changing such as Weight Issues, Reading, Give Big, and Taboo. Topics about weight have always interested the public, and Oprah was one individual who discussed it for the world to put their input in. She has talked about her own weight and made it clear how diet and exercise is important for the body. She strived to put the message in people’s ear’s that being healthy is what’s right. The next topic is reading, and this came from her “Oprah 's Book Club”. Oprah has always believed that reading is a fundamental skill and she wanted others to hop on the bandwagon and expand their knowledge. She started this book club for many reasons and it surely brought change to society. Give Big is the next topic of discussion and this changed society in a positive way. In 1997, Oprah wanted her viewers to make a difference in other people’s lives by donating their spare change. Shortly after that, she transformed that into the charity known as “Oprah 's Angel Network”. This charity was a huge success and has helped a lot of individuals in need. The final topics that will be discussed are taboo topics such as abuse, infidelity and addiction. These types of topics are what made Oprah Winfrey’s show such a success. She was so open about her childhood and other obstacles she had to face in her life that people began to trust
Clarke-Pearson, K., O’Keeffe, G., (2011). The Impact of Social Media on Children, Adolescents, and Families. Retrieved from http://pediatrics.aappublications.org
In other words, the implementation of revealing advertisements on social media plays a crucial role in allowing teenagers the opportunity to engage in benevolent acts and mitigate the negative effects. In addition, advertisements promote positivity and induce universalism that builds understanding, appreciation, and protection for the welfare of all people and for nature.