Media Consumption Habits Essay

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Introduction Television broadcasts thousands of programs throughout India. Globally India is the third largest in TV viewership, second to China and the United States of America. Disseminating a lot of information, TV influences individuals’ beliefs and opinions. Being a visible medium, its impact transcended the social and academic background of its viewers in India, better-known for its numerous cultures. TV dominates Print and other Electronic Media. Media consumption habits of city dwellers in India are almost similar to that of the GB and the United States of America. On the opposite hand, media consumption habits of shoppers in rural areas are less refined. However, TV remains a favorite media for many shoppers across age regardless of …show more content…

Sometimes graphics cope up with speedy changes within business. For instance, Sony channel has altered the colour of the Sony emblem. A channel can adopt a selected position or refresh the one they have already got. This is referred to as a proposition amendment, for example, SAB TV (Channel) programmes for years, ironical, but for viewing with family. With their rebranding, their positive philosophy and whole position made their channel a family amusement channel. Thus, they adopted the road ‘Asli mazaa sabke saath aata hain’ which implies ‘The Real Fun Comes with …show more content…

A channel promoting this variation is making an attempt to be mentioned. One should know a channel a total of its programmes. Rebranding is a replacement plan. For example, Zee Channel recent selling activity centred rounds its new theme of ‘Vasudeva Kutumbakam’ (The Whole World Is One Family). The company’s positioning reinforces its vision to welcome the complete world an exceedingly distinctive and artistic manner. The film mirrored the essence of ZEE’s whole image, that it has been a cultural ambassador of Bharat to countless viewers across the world for twenty years. The film ventilated on all channels, social media platforms and even the new launched company web site. It is vital to stay up with the days by competing with other channels. Ever-changing the brand is not precisely a rebranding. It may be better. But it is an upscale method. If rebranding is not truly reflective as per the audience desires, it will be useless. Digitisation has given viewers a lot of option to choose and watch. And with a lot of progress on the digitisation front, we shall see a lot of TV channels rebranding

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