Indian Women, Social Empowerment And Social Empowerment In India

804 Words2 Pages

Introduction
New media, as defined by Marshall McLuhan, are distinguished from traditional media primarily by their interactive capabilities, and incorporates two-way communication, either between user-to-user interactivity or interactivity between user and information (Rice, 1984).

In India, women makes up to 52% of its total population (source). With the advent of modernization and rapid development in various sector, it is no wonder that the status of women are also constantly changing, and opens up more opportunities for them as compared to the past. This remarkable change is shown through high positions held by Indian women, such as the President, Prime Minister, and Leader of the Opposition (source). However, despite the intense efforts …show more content…

With this, we further distinguish between three groups of empowerment, namely political empowerment, economic empowerment, and social empowerment.

In this paper, we look into how new media is able to empower India’s women with regards to these 3 …show more content…

Slactivism is defined as “informal actions performed via the Internet in support of a political or social cause, but regarded as requiring little time or involvement” (source). It invokes a sense of ‘feel good’ factor, and allows participants to feel accomplished. Netizens readily participates in this form of activism as they feel that doing good in merely a click away. However, many jumped onto the bandwagon without fully understanding what they are supporting, simply because it requires no effort from them, or because majority of their friends supported it too. Thus, while the convenience of new media and slactivism has had some positive impact on social issues, it is inevitably a short term solution if the participants are merely following the crowd, and performing nothing but a thoughtless action rather than being vested in supporting the purpose behind this issue. Without understanding the need for changes, people are unable to form attachments to the cause of bridging the gender gap, which means that their support remains patchy and unpredictable. When the mentality of the masses remains unchanged, the issue of gender equality will remain

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