In Depth: The American Revolution Ad Analysis

513 Words2 Pages

Autumn Cook
Core 1

Ad Analysis

The advertisement for In Depth: The American Revolution uses comedy and other persuasive tactics to prove that their book is more educational and fun than the rest. In the ad two historical figures, Thomas Jefferson and Alexander Hamilton, bicker and fight while also advertising the book, creating a comedic atmosphere and pushing the viewer to buy the product. It includes many strategies and methods of marketing to pull in viewers and convince them that the book will be just as entertaining as the advertisement. It is an interesting ad with clever jokes that push people to look into investing in the product. The demographic for this advertisement seems to be towards young adults, primarily those who live in the United States. The humor is slightly childish but still sophisticated, establishing that the product is not geared towards younger children, but is also not made for older adults. As the book is written on American history, it would be obviously targeting American citizens who want to learn more about their country. The ad also encourages the idea that the product will be helpful in history classes, and will enlighten the reader more than a teacher would with extra fun …show more content…

When Alexander Hamilton uses the phrase ‘this great nation’, it sparks emotion and pride in the viewer for their country. The ad seems to push the message that buying the product is supported even by the founding fathers, making it that much more important to the country for the viewer to learn about the nation’s history. Another strategy, as mentioned before, is the comedy of the advertisement. The two founding fathers crack clever jokes about history and reference back to the bickering that took place between them in the revolutionary times. The joking nature of the ad convinces viewers that the author must be just as comedic as their ad entails, and therefore so must be the

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