Importance Of Visual Branding In Music

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Literature Review
The importance of visual branding in music

1.) Album Cover Albums by Vaughan Oliver, Storm Thorgerson & Roger Dean
1992 Dragon’s World Ltd.

This is the 6th volume of a series of books containing the growing history of album covers. It covers some of the most crucial and monumental cover arts from the end of the 20th century. As it was written at a time when CDs were being introduced and Vinyl was being phased out, there are some dramatic changes in themes, design continuity and the use of portraits in album artwork. It sheds light on the increasing use of graphics, and the decreasing use of actual artwork; paintings, drawings etc. It also explains the changes in trends and styles of artwork, often due to the switch between the sizes of vinyl and CD.

2.) Volume: Writings on Graphic Design, Music, Art, and Culture by Kenneth FitzGerald
2010 Princeton Architectural Press

Perhaps the most relevant book the topic chosen for this essay is Volume. Volume is a word used in sound and physical measurement. It is therefore a characteristic of both visual art and graphic design as well as many aspects of music including the production and pop music. This book discusses the large number of links between these two mediums. It looks at graphic design in context with contemporary music and art. The book covers a diverse number of topics including the roles of class in design, design in education, pornography, album cover art, design as a cultural chaos-maker, independent record labels, anonymity and musical identities (stage names, musical collectives etc.).

3.) The Sight of Sound: Music, Representation, and the History of the Body by Richard Leppert
1995 University Of California

In this book, writer Richard Leppert...

... middle of paper ...

...s apparent throughout the text. As the book was written last year, it looks at very current problems with insecurity within the music industry and how an artists image, whilst onstage, at events, in print and in music videos has become an integral part in a competitive industry.

10.) Brands pump more than £100m into the UK music industry by Tim Jonze
2013 The Guardian Website

This article use facts and figures to show just how much money is put into the music industry and the fact that sponsorships and brands play a very large role in income and success on moth sides (the musicians and the brand). Brands include many technology companies, drinks companies and clothing lines amongst others. being such a colossal industry, music has now become the place to invest for large companies rather than sports, which have been at the forefront of investments for a long time.

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