Importance Of Tourism In Zimbabwe

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• Introduction
This report is based on destination Zimbabwe. Zimbabwe is a landlocked country and its capital city is Harare. The main languages spoken are Shona, English and Ndebele. According to Regional Tourism Organisation of Southern Africa (RETOSA) (2017), the population of Zimbabwe is 15,2 million and is 390 757km2. Agriculture, mining and tourism are contributing to the economy of the country to a greater extent. It tourist’s arrivals have grown since 1964 from 198 000 visitors to over 2,4 million (RETOSA, 2017). Visitors in Zimbabwe are mostly from South Africa, America and Europe. In destination Zimbabwe they offer products and services in accommodation, accessibility, amenities, attractions, activities and ancillary services. They would want to increase the market share and this enables them to increase their sales and make profits.
1. Explanation of the principles of destination analysis
• Explain the purpose of destination analysis …show more content…

The tourist behaviour can also contribute to get conclusions that cannot be gained by the study of resources and market. Destination analysis helps in managing the resources of the destination and also helps in positioning the destination. Destination analysis helps to consider the carrying capacity of the destination. Middleton and Hawkins Chamberlain (1997) defines carrying capacity as “the level of human activity an area can accommodate without the area deteriorating the resident community being adversely affected or the quality of visitor’s experience

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