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Compare & contrast qualitative vs. quantitative research
Strengths and weaknesses of qualitative research
Qualitative and quantitative research methods
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Qualitative research is the significance of observations made in a study rather than the raw numbers themselves (Quantitative Research, 2014). It is most commonly the method of investigation that can include interviews and case studies. Qualitative research is also used in a historical and ethnographic context, when trying to find what did happen and what is happening (Quantitative Research, 2014).
Qualitative research is useful for practitioners because it allows the researcher to establish a bond with the clients, as the practitioner gains an inside view. By allowing the practitioner an inside view, this can open up relationships and dynamic process which otherwise might have been missed (Hughes, C, 2006). For example, by researching a client’s history through interviews and case studies, a practitioner might gain a deeper understanding of the client’s past history and relationships that may directly relate to their case, which a quantitative research method would not provide. Data such as this would be gathered from an oral or written description, with the practitioner interpreting the data once collected. Qualitative research is also helpful in determining what is currently happening, such as using case studies to provide analysis of current trends in the field of social work (Hughes, C, 2006).
However qualitative research has its limitations. Qualitative research is far lengthier than quantitative research, due to the nature of the research. The presence of the practitioner on the client is felt more, and more of the client’s time is needed. There is the potential risk of confidentiality when discussing findings as well (Hughes, C. 2006).
Another limitation that needs to be considered is that when performing qualitative re...
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...n, K., Guest, G., Namey, E. 2005). While quantitative research seeks to prove hypotheses, qualitative research explores an idea. While quantitative research seeks to predict relationships, qualitative research explains relationships. While quantitative research uses close ended questions, qualitative research uses open ended questions. Quantitative research is inflexible and stable, while qualitative research can be altered as new information is gathered (Mack, N., Woodsong, C., MacQueen, K., Guest, G., Namey, E. 2005). With the key difference being the amount of flexibility, qualitative research would be the best methodology to explore and discover new research on my chosen research topic. In the case of a literature review, quantitative methodology is the ideal method for exploring what data already exists, so we can assess the needs for new data to be explored.
Qualitative research aims to gather information from data collection methods and transform it into written words. Such as transcribing recorded interviews, taking field notes from observations, using words to outline images (Denscombe, 1998, p. 174). On the other hand, quantitative research aims to gather information from data collection methods and transform it into numbers. Such as analysing conducted surveys and pulling numbers to transform it into statistics, tables and graphs (Denscombe, 1998, p.174-177).
Research can be quantitative and qualitative. Quantitative research is objective and involves measuring the phenomena under investigation. Qualitative research is subjective, explores experiences and feelings, and involves the recording of phenomena that cannot easily be quantified (Toates, 2010, pp. 5-6). Both are empirical since they involve data collection (OU, n.d.).
Qualitative and quantitative research have many differences. Qualitative is exploratory, interpretive, subjective, descriptive, emergent, looks to produce or reach a hypothesis by what is observed, has unknown variables, is flexible, and uses personal views. Qualitative research is confirmatory, predictive, objective, deduces and test the hypothesis, has known variables, is not flexible, but is a fixed, static designed to control variables, and tries to be bias-free. Qualitative research collects data through interviews, observation, surveys, review of artifacts, and self inqu...
Qualitative research relies on subjective data to provide a deep understanding of the meaning of an event from the point of view of certain individuals (Lobiondo-Wood & Haber, 2014). In contrast, quantitative research uses an objective approach (Lobiondo-Wood
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
The term methodology refers to the way in which we approach problems and try to find answers and in social science, it applies to how research is conducted, our assumptions, interest and purposes shape which methodology we choose (Steven, 2016:3).Qualitative research is understanding people from their own perspectives, their viewpoint and experiencing reality as they experience it. Qualitative research has many approaches or methods of collecting data and one of them is an interview which I have chosen to explain further based on it as a method of collecting data. The interview is the most common method of data gathering used in qualitative research and it is used in deferent ways by every main theoretical and methodological approach.
Qualitative research is an approach that attempts to situate an activity that locates the observer in the world by providing the study to occur in their natural setting and by attempting to make sense of, or interpret information (Denzin and Lincoln, 2005). A characteristic of qualitative research is to use a variety of empirical materials such as personal experience, interviews, and questionnaires. It is imperative to understand the task at hand and how to fully carry out the study when using a qualitative research approach in order to find out the information needed. One view of qualitative research is it involves examining individual’s experiences and documenting those experiences in detail (Jones, 2011). By documenting these observations the researcher is ensuring validity in his or her data and giving the correct creditability to those who participated in the study.
Quantitative research may be seen as the less contentious of the two because it is more closely aligned with what is viewed as the classical scientific paradigm. Quantitative research involves gathering data that is absolute, for example numerical data so that it can be examined as unbiased as possible. The main idea behind quantitative research is that it is able to separate things easily so that they can be counted. The researcher generally has a clear idea of what is being measured before they start measuring it, and their study is set up with controls. Qualitative research on the other hand is a more subjective form of research, in which the research allows themselves to introduce their own bias to help form a more complete picture. Qualitative research may be necessary in situations where it is unclear of what is exactly being looked for in a study, while quantitative research generally knows exactly what it is looking for. Questionnaires and surveys are quantitative socio-legal research, because it is the collection of numerical data, or data that can be easily being turned into a numerical form. In terms of analysing quantitative data, Excel is the b...
In this paper, I will define quantitative and qualitative research methods and provide examples in the context of social issues which will hopefully provide insight into how this methods are properly applied.
Corner, J., 1991, ‘In search of more complete answers to research questions. Quantitative versus qualitative research methods: is there a way forward?’, Journal of Advanced Nursing, vol. 16, no. 6, pp. 718-727.
Qualitative research was designed as a way to be directly connected with the subjects researched. Participant researchers may choose to merely observe and collect data or to be an active participant. Covert participation has the advantage of reducing the “reactive effects” of the social setting or group (Bachman & Schutt, 2012). Most researchers who use the participation method of research will often strike a balance between participation and observation. Through participation, an observer may gain the trust of the research subjects which can provide more fruitful results. Some research may however be unethical or a violation of law. A good researcher should use prudence beforehand when crafting their research design.
We believe it is clear that both qualitative and quantitative research have many benefits and many costs. In some situations the qualitative approach will be more appropriate; in other situations the quantitative approach will be more appropriate.
Stejskal, S.M. (2010) Quatiative and Qualitative Research Methods are not and should not be Mutually Exclusive, Grinn Verlag.
Creswell (2009), states that there are three types of designs, qualitative, quantitative and mixed methods. Smith and Davis (2010) states that qualitative research is a field of enquiry that is conducted in a natural setting by a researcher, who may be involved in, or may be part of the data collection process; as it utilizes the views of informants as the basis for the report. Qualitative research attempts to gain and in-depth, holistic picture of the phenomenon one wishes to study by interacting closely with the people being studied; the data collected are usually in the form of words or pictures.
Qualitative data analysis is composed of document, observation, interviews, focus groups, and being able to discuss what is being found in each of the piece of data collected (Chenail, 2012). Qualitative data analysis can be viewed as understanding the analysis of data. For qualitative data to be successfully analyzed, the researcher must be able to maintain control of their study, be able analyze their study, analyze themselves, and be able to present this found data in various publications (Chenail, 2012).