Importance Of Knowledge Sharing

1. INTRODUCTION
The application of information communication technology such as an Internet connection and a computer, smart phone or a tablet has facilitate to link people from different location.. Even though they are physically distant from one another, they can be linked up from just about anywhere.

Most virtual community users search for knowledge when they need it. However only some of them will take the initiative to share their knowledge or expertise with the others. Hendriks (1999) believes that knowledge sharing is a process of communication in which the knowledge creator externalises and the knowledge recipient internalises knowledge.

Knowledge sharing is defined as the sharing of community related information, ideas, suggestions

They might not feel comfortable to interact and share their knowledge and insight with someone they do not know. The fundamental problem faced by organizations is that many employees lack the desire to share their knowledge with other members of the organization (Denning, 2006). It is important to educate people the value of sharing critical and personal knowledge with colleagues across an entire enterprise, providing them with a way to easily connect with one another as well as to create their sharing reputation virtually.

Workers need to keep pace with new knowledge and insights that are available around the organization to be used effectively in order to help the company stay relevant. When knowledge workers hoard their most precious asset, they stifle the company’s ability to innovate and remain competitive. Thus might affect the organization’s performance as they can’t maximum their worker’s knowledge

As trust plays a more important role in social transactions than in economic transactions (Bartol and Srivastava, 2002; Mariotti, 2011; O’Donohue et al., 2007), trust can therefore facilitate knowledge sharing because voluntarily sharing one’s knowledge with others is a social transaction (Montoro-Sanchez et al., 2011; Soliman and Spooner, 2000). In order to make the knowledge as an asset, it is important to build up trust berweeen the company workers in order to encourage them for knowledge sharing. If they felt their knowledge is secured, they it is more easy for them to share their knowledge with their co-workers. However, there is none recognized method that is available to meet the user’s requirement in order to build trust and relationship