Importance Of Employer Branding

Abstract

When the competition gets fierce, it exists at all levels. To companies in the service sector especially the BFSI sector, it is becoming increasingly evident that the one basic ingredient for success is: People, both external as well as internal. External People vis-à-vis your customers are the ones who keep you in business; hence it is seen that the increased emphasis on customer satisfaction and high level of customer service is helping companies differentiate their products. Internal People vis-à-vis your employees are the ones who run your business for you, hence the increasing emphasis on hiring and retention of the right talent. Employer branding is the process of not only attracting talent as employees but also impacting your

Through this article the author endeavours to create an understanding for the term ‘Employer Branding’, understand the need & importance for Employer branding and enumerate fundamental methods to create a strong

A detailed reference of the same has been made in the ‘References’ section of this research paper. These are based on a fundamental research format and enable to create a clearer understanding of the underlying concepts.

The article goes a step ahead and suggests ways of incorporating the findings for use by organizations and companies to benefit from these results.

Findings and Recommendations

What is ‘Employer Branding’?

Employer Branding is the reputation of the company/organization/bank held by the stakeholders. The stakeholders maybe in any form e.g. employee, customer or investor, although majorly Employer branding deals with the potential and existing employees. A strong employer brand should bond a bank/company/organization’s values, its people strategy and HR policies and be in sync with its vision and mission. Employer brand is the true essence of the employer-employee contract. It is the reason people join a particular company/organization and also, the reason they stay. Just as a consumer brand signifies certain qualities of a product or service, similarly, an employer brand signifies the qualities/offerings of a company/ organization. It is what helps organization choose their employer. Just as a living organism, every brand also experiences