Importance Of Emoji

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Introduction Translated into English from the Japanese form 絵文字, the term “emoji”1 means “picture characters” (Danesi, 2016). Typically, emoji are small, graphic depictions of facial expressions or other phenomena in text-based conversations (Cramer et al., 2016). Since Japanese designer, Shigetaka Kurita, introduced emoji in the 1990s (Negishi, 2014), they have had a vast impact on the world. Now with the celebration of World Emoji Day (Worldemojiday.com, 2014), emoji being selected as word of the Year (Oxford Dictionaries 2015), the release of an Emoji Movie (Sony Pictures, 2017), emoji-only books and restaurant menus (Flood, 2016; Bruner, 2016) and even emoji going so far to be used in court as evidence (Berels, 2017) - these “picture characters” …show more content…

Consequently, emoji have considerably altered the realm of text-based communication. Cramer et al. (2016) found that individuals perceive emoji as a better way to communicate emotion(s) versus text - as a form of nonverbal communication, emoji are useful for expressing nonverbal sentiments or signaling nonverbal cues. They also examined reasonings for using emoji which included wanting to provide additional context to or alter the meaning or tone of a text. Furthermore, research has supported that the use of emoji can impact social relationships (Kelly & Watts, 2015; Zhu 2015; Tigwell & Flata, 2016). Kelly and Watts (2015) conducted individual interviews among 20 participants about how they use technology to communicate with loved ones. Participants stated that using emoji allowed them to maintain a conversational connection, add playfulness and create a shared sense of uniqueness – elements that can offer emotional rewards among relationships. Tigwell and Flata (2016) found similar results when administering an online questionnaire about emoji usage among a sample size of 436 participants. Additionally, Zhu (2015) surveyed 1000 students and faculty from Iowa State University about emoji usage and found that close relationships and casual conversations were typically associated with …show more content…

Participants (N = 47) were undergraduate students from various sections of the 217 psychology course (PSYC 217) offered during the Winter 2017 term at the University of British Columbia located in Vancouver, Canada. Materials. Adobe Experience Design Beta and Microsoft Word were used to create the 5-question survey on a standard 8.5x 11” document. The appearance of the first page depended on the condition. For the control condition, the first page consisted of a screenshot of the message “hi” from the platform Facebook Messenger. We specifically used Facebook Messenger because it is one of the most-used messaging platforms (Shinal, 2017) and offers emoji that look very similar across various devices (Facebook, 2016) (Figure 2). For the experimental condition, the first page was the same as the control condition except the message included the “smiling face with smiling emoji” or “hi ”. We used the textual surrounding “hi” to avoid exogenous content because it is semantically neutral and does not convey any overly negative or positive affect, it is also a common phrase most individuals are familiar with. For both conditions, the second page consisted of five questions. The first question was a Likert Scale for rating emotional intensity of the text message previously seen on the first page. The Likert Scale ranged from (-5) Very Angry to (+5) Very Happy, notably, this scale was based on Miller et al.'s (2016) scale for emoji sentiment ratings with slight adjustments

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