Importance Of Cultural Industries

WHAT ARE CULTURAL INDUSTRIES?
Cultural industry as a concept had first been put forward by German critical theorists of the Frankfurt School, Theodor Adorno and Max Horkheimer. While in exile from Nazi Germany in the 1940s, they wrote the Dialectic of Enlightenment through which they popularized the concept. In it, they wrote about the life in capitalist United States and felt it was rather meaningless and shallow. According to them, culture had become commodified in the capitalist societies, which was why they coined the term Culture Industry. The complexities which have arisen in society over time have metamorphosed the singular field spoken about by the two proponents and led to the creation of ‘cultural industries’. The different ways

Firstly, cultural industries affect our views and knowledge about the world by creating and circulating different products. The media have a major contribution in this regard, not only through newspapers and broadcast news programmes but also through entertainment like films, television series and music. They help frame our views on what is right or wrong, determine how people live together in society, how far democratic functions are carried out and justice and rights upheld. These texts are disseminated by powerful corporations whose major motivation is to earn profits. Often theorists debate over whether cultural industries operate to carry out the interests of these elites in the society. Through cultural industries they try to accustom the common man towards a particular way of thinking which would eventually help serve their

Diverse business and industrial houses that originally had interests limited in oil and financial services only, had now started investing more into the media industries. These industries primarily had private ownership. In the late 1980s a new form of cooperation emerged whereby there was cross –promotion and cross-selling between the different corporations so that there would an increase in the overall sales. With the developments in technologies new sources of cultural production emerged making the ownership more complex. In many of these industries such as radio, television and films, there was the emergence of oligopolistic ownership emerging which was leading to the creation of huge conglomerates. (pg195) In the USA, for instance, large corporations such as the RCA (Radio Corporation of America) became one of the leading companies overtaking the various media forms like publishing and newspaper companies and Hollywood studies emerged as an oligopoly which was integrated vertically. This vertical integration led to the development of certain new technologies such as recording and playback. There was also cross media ownership which made the system very complex. Film studios like MGM (Metro-Goldwyn-Mayer) also held considerable interest in music industry. In the 1980s media houses began to invest more into consumer electronics companies. For instance,