Importance Of Chroma Key

Influential product – Chroma Key
Introduction
There have been plenty of developments in the film industry throughout the years, each trying to bring something new every time. One innovation in the field of film post-production was Chroma Keying, an influential product that made adding special effects to movies considerably easier.

Chroma Key
Chroma Key, also called Chroma Keying, Color Keying, Color Selection Overlay or, more commonly, green screen and blue screen, is a very innovative tool for special effects used in the post-production of a movie. Along with the technological advancements, this tool can now be used by anyone, without needing expensive equipment. The process consists of layering two images, in most cases one of them being

Product innovation is the most important kind and is referring to “developments of new products and services”. Process innovation represents “changes in the production processes of products which, in principle, should lead to more efficient production”. Transaction innovation is about “new ways of both bringing products to the attention of ‘consumers’ and selling them” (Jacobs, 2007). Thus, Chroma Key is a process innovation, as it became easier for film producers to add special effects to their movies. At first, the process – known as “travelling matte” – was very complicated and took a lot of time and effort. Therefore, the whole process came to be simpler and the green screen is now one of the main instruments in the film industry when it comes to special effects (BDS,

Firstly, it has flexibility and portability, meaning the producers control the environment in ways of their choosing. For instance, for movies, the green screen gives the ability to shoot a whole scene just in one room. Because of the freedom of choosing any place in the world to be part of a movie, this method also lowers the budget costs for an entire film. By using a green-screen, the expenses that would have been made for a traditional shooting are inexistent. Furthermore, this kind of system is easy to set up in any place - any room that is spacious enough - and there is no need for bringing any other props (Vossen,