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The effect of the media on public perception
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Media Communications: Assignment 1: Essay Ideology is a world view, attitude or belief which an individual, group or society believes to be true or important. These are shared by a culture or society about how that society should function. Media texts always reflect certain values or ideologies though sometimes we may not be aware of this. An example might be that in some texts, such as Fox News, where solving problems using extreme bias is seen as acceptable. The media is a successful carrier of ideology because it reaches such a huge audience. The study of the media allows us to consider and question dominant ideologies and look for the implications of different ideology and value systems. (Ministry of education New Zealand, 2015) In any …show more content…
The media professionals in Fox News are the news reporters or anchormen. These people provide us with information that is generally biased. We know this because the reporters are basically told what to say by Murdoch everyday therefore we are once again only receiving his values or views on things. These reporters are not independent and have no freedom of speech as Murdoch filters the majority of what is portrayed to the public. During a movie we watched in class called ‘Outfoxed- The war on journalism’, one of the most evident things about Fox News was the lack of power in the anchors. Previous presenters explained how Murdoch dictates every single news story, whether it goes ahead or not and how the presenter will report it. All of the news reporters are expected to stand up for any misleading or dishonest stories. Fox News was also known for hiring ignorant and blunt reporters who would shut down interviews or cut them off if they went off topic or didn’t go the way they had been planned. One of the Fox News’ prime examples of this is a reporter named John Hannity. He is especially known for his insulting and bad-mannered way of speaking to people. If he didn’t like what the people were saying or they simply disagreed with his side of things, he blatantly told them to ‘shut up’ on air. Murdoch went as far as running smear campaigns against people he didn’t get along with or had different …show more content…
co. (2014) Rupert Murdoch casts his thrall over global media,cnbc.com. CNBC. Available at: http://www.cnbc.com/id/101576543 (Accessed: 23 March 2015). Concentration of media ownership’ (2015) Wikipedia. Wikipedia. Available at: http://en.wikipedia.org/wiki/Concentration_of_media_ownership (Accessed: 23 March 2015). Schwarz, H. (1900) ‘Fox News is the most trusted national news channel. And it’s not that close.’, Washington Post, 9 March. Available at: http://www.washingtonpost.com/blogs/the-fix/wp/2015/03/09/fox-news-is-the-most-trusted-national-news-channel-and-its-not-that-close/ (Accessed: 23 March 2015). ‘Rupert Murdoch’ (2015) Wikipedia, Wikipedia, Available at: https://en.wikipedia.org/wiki/Rupert_Murdoch (Accesed:23 March 2015) Wilson, K. (no date) Mediaknowall AS&A Level Key Concepts — Ideology,media know all. Available at: http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=ideology (Accessed: 23 March 2015). What is a Media Communications Professional? - MCA-I, Home Page, Professional Development (no date) mca-i.org. Available at: http://www.mca-i.org/en/cms/?179 (Accessed: 23 March 2015). Press, F. (no date) ‘Who owns the media?’. Free Press. Available at: http://www.freepress.net/ownership/chart (Accessed: 23 March
“The old argument that the networks and other ‘media elites’ have a liberal bias is so blatantly true that it’s hardly worth discussing anymore…No we don’t sit around in dark corners and plan strategies on how we’re going to slant the news. We don’t have to. It comes naturally to most reporters.” (Bias: A CBS Insider Exposes How the Media Distort the News) This example is tremendously important in the author’s discussion because it proves that news stories do manipulate people through bias. Popular news networks are viewed by thousands of people every single day, thus making it have a huge impact on the public since they believe what they see. When news reporters present their news segments, it is natural for them to give their insights due to human nature being instinctively biased. “The news media is [sic] only objective if they report something you agree with… Then they’re objective. Otherwise they’re biased if you don’t agree, you know.” (CNN’s American Morning) In this quote, the readers are presented to current panelists agreeing that news consumers have a very hard time separating their own view of the news from the perspective of the news reporters because they are presenting their own opinions throughout their segments. This problem exists once again because of the bias that is contained in media
Michael Parenti (2002) declares media in the United States is no longer “free, independent, neutral and objective.” (p. 60). Throughout his statement, Parenti expresses that media is controlled by large corporations, leaving smaller conglomerates unable to compete. The Telecommunications Act, passed in 1996, restricted “a single company to own television stations serving more than one-third of the U.S. public,” but is now overruled by greater corporations. (p. 61). In his opinion, Parenti reveals that media owners do not allow the publishing of stories that are not beneficial and advantageous. Parenti supports his argument very thoroughly by stating how the plutocracy takes control over media in multiple ways: television, magazines, news/radio broadcasting, and other sources.
Fox news has been known to have controversies on whether or not they can be trusted, and where they stand in certain situations, stirring many articles and researchers to determine their reliability. It has been researched that approximately sixty percent of all “facts” reported by Fox news are false (Mintpress News Desk). The Network has become one of the biggest sources that lie to the public, beating numbers even from CNN and MSNBC. A poll from the Pew Research Center Project for Excellence in Journalism was determining the percentage of commentary/opinion and factual reporting for three different news groups: Fox, CNN, and MSNBC. Fox news has been shown to be forty-five percent factual reporting, but fifty-five
Murrow states “one of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news” (7). Top management does not have time to give mature and thoughtful consideration to the abundant problems that confront those who are charged with the responsibility for news and public affairs, but they still do any ways and put little to none effort towards doing so. According to Murrow if there is a disagreement between the public interest and the corporate interest it will always go the way of the corporate almost every
Estrich not only falls prey to generalization fallacy but also to faulty cause and special pleading fallacies. The greater issue with Estrich’s arguments is that the premise in her arguments are not supported by strong evidence. In many cases, Estrich does not provide any evidence for the claims that she makes. The lack of evidence and the use of fallacies collectively make Estrich’s article a very poor defense of Fox News. It should also be understood that many of Estrich’s arguments are also not explicitly mentioned and hence an average reader might not be able to infer Estrich’s arguments. Indeed, Estrich could have made her argument stronger by supporting her claims by strong evidence and writing in a clearer and concise
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Fox News is constantly being bombarded with accusations of media bias, furthermore, a number of different instances of have occurred which question the validity of Fox News (Groeling). These instances occur throughout normal news broadcasts. Some of the more recent, and grossly biased broadcasts, were from the 2008 and 2012 presidential elections. Historically the Fox News Channel is known to lean heavily to the right, or on the republican spectrum. President Barrack Obama’s political party is widely known to the public as being democratic. Statistically, to this day according to studies over 17 million households receive some form of the Fox News Channel (Auletta). The Fox News Channel is published through a number of different channels to its viewers. These channels include: Television, radio, newspaper, internet and more increasingly electro...
A good part of Outfoxed focuses on the company's blurring of news and commentary, how anchormen and reporters are encouraged to repeatedly use catch-phrases like "some people say..." as a means of editorializing within a supposedly objective news story; how graphics, speculation and false information are repeated over-and-over throughout the broadcast day until it appears to become fact, and in doing so spreads like a virus and copied on other networks. A PIPA/Knowledge Networks Poll points to glaring, fundamental misconceptions about the news perpetuated upon Fox viewers, versus information received from widely respected news-gathering organizations like NPR and PBS. Asked, for instance, "Has the U.S. found links between Iraq & al-Qaeda?" only 16% of PBS and NPR viewers answered "yes," but a frightening 67% of Fox viewers believed there had.
Both CNN and Fox News influence these immense populations with how each utilize pathos, ethos and logos in the topics discussed during the broadcasted show. For example, Fox News 's audience seems to be primarily conservative, while CNN’s audience seem to be more liberal (Engel). So each network’s stories “focus on the issues that” conservatives or liberals “want to watch and talk about” (James). These topics are used to develop a more conservative or liberal fan base in the respective news networks. As the dominant news network on cable television, Fox News impacts the greatest quantity of citizens, bringing in an audience of over two million for primetime (James). Therefore, Fox News influences the largest percentage of Americans listening to news networks by effectively using these manipulative literary techniques. However, CNN has a younger audience than Fox News (Carter), which contributes to CNN’s audience growing from 350,000 a night, in 2013 (Agee), to 629,000 viewers a night (James). CNN and Fox News compete with each other to influence the greatest amount of people and the public’s opinion of current events. Each network appeals to pathos, logos and ethos differently and similarly to coax the greatest amount of listeners each night.
If you wanted to look at a good example of someone who understood the impact a television network may have on the minds and opinions of the people, you would have to look no further than media mogul Rupert Murdoch. Early on in life Murdoch recognized the valuable opportunity he possessed to influence public opinion on political issues. And if you are Rupert Murdoch, and you control a very effective, very powerful channel of communication such as the most widely read British tabloid or most watched American news network, how do you go about effectively persuading the thoughts of others? And what obstacles may a propagandist face in this process?
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
O’Shaughnessy, M., Stadler, J. (2009)Media and Society: An introduction. Dominant Ideology and Hegemony. London: Oxford.
Ideology is a set of ideas held by an individual or group to shape their common values, beliefs and expectations of the world around them. Media uses ideology is develop an order in which the nature of the world can be developed.
There are many different theories as to what ideology is, from being about people’s beliefs and how people see themselves in the world. In this essay I shall be looking at different theorists and how each of their theories helps us to understand what ideology is, and how ideology can help us to understand media. Ideology is a set of beliefs or ideals that are followed by a group of people or an individual. These beliefs are then used as a format for political or economic systems. An example of one of these ideological systems is Republicanism, which is the belief that a Media is used by dominant powers to spread their ideological beliefs and to help maintain social control.
First, let’s delve into our first claim: The foundation of our personal philosophies stem from irresponsible journalism through the major news sources we consume. The focus here are the news sources we consume and how it is the foundation of our personal and political ideologies. The majority of our personal and political philosophies are a snowball effect from the major news sources we consume. Now, this is not a complicated concept. We watch news networks that line up with our political views. Simple as that, but why? The focus here is why do we watch these channels? An ...