IDEO: Innovation and Growth

1351 Words3 Pages

IDEO is one of the most admired industrial design companies in the United States. The company has created some of the most technological and cutting edge products in the marketplace. products such as the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V and the Swiffer Sweeper to name a few. IDEO’s marketing and growth strategy is to be a customer focus organization that fosters a “sense- and response” approach that is finding the right products for their targeted market instead of finding the customers for products in their targeted market. The numerous successes and sales growth of IDEO is due primarily to its customer “first” philosophy, high performance team players, and its commitment to operational excellence. (Marketing Management)

IDEO achieves its strategic objectives by utilizing various research methodologies in understanding consumers buying habits, interacting with them to determine and evaluate their shopping experiences. As a result, IDEO brainstorms these observations and turns them into innovations that are world renown. (Marketing Management)

Success Factors:

IDEO’s success is due primarily to its customer-friendly design concept of focusing on what the customer wants. These design concepts have propelled IDEO into a widely recognized, forward thinking design and development organization. IDEO designs products, services, and digital apparatuses. The firm has created over 4,000 projects for various organizations such as, Japan’s NEC, Dancell of Denmark, Procter and Gamble, USA, Pepsi Co, USA. IDEO also successfully designed and developed the Heart and Vascular Center of Memorial Hospital and Health System. It designed a successful device that can be use by surgeons to open clogged blood vessel...

... middle of paper ...

...l spirit. Without ideas and critical insight what would become of us? Thank IDEO for your creative insight, wisdom and creativity. You have made our lives a little easier, our work more exciting and challenging, and our space more exhilarating.

References:

Bill Moggridge wins for achievement. (2009).Retrieve August 20, 2009, from www.ideo.com

IDEO: A study in core competency. Retrieve August 20, 2009, from www.towson.edu/aclardy/ideo

Success of IDEO: Retrieve August 21, 2009, from www.reinvententioncenter.miami.edu

Strategy process dilemmas in exercise decision. Retrieve August 21, 2009, from www.gbspapers.library.emory.edu/archieve

IDEO product development. Retrieve August 23, 2009, from www.pages.slu.edu/students/barretts.ideo.doc

Kotler, P & Keller, K.L. Marketing management, (2009).Prentice Hall. Upper Saddle River, N.J.

More about IDEO: Innovation and Growth

Open Document