Hutch's Care Package Strengths And Weaknesses

SWOT Analysis

A situational analysis report is used to determine what a business’s strengths, weaknesses, opportunities, and threats are. I believe that Hutch’s Care Packages strengths would be that there is not any other stores like this necessarily. Of course, there are companies like Operation Care Package, but they collect the supplies, sort, and box the care packages their selves. Then once a week they take all of the packages that were made and ship them out. However, Hutch’s Care Packages is different because the customer is able to make and create the care package his self or herself. Honestly, I think it takes the fun out of something when you aren’t able to do it yourself. Also, another strength of the business would be that it is easy and convenient for the customers to use. As stated earlier, the store would have the common things that would normally be shipped in a care package. For instance, a few of the items that my dad liked receiving in his packages were toilet paper, baby wipes, razors, beef jerky, Gatorade powder packets, and etc. If the customer wants to spruce up the box, there is that option too. For example, if a kids parent has gone overseas this would be perfect in trying to involve them. There would be a station where you can decorate the inside of the box; therefore, when the Soldier opens the package

Therefore, the customers could still just go to Wal-Mart or Target to get the items they would send along with their groceries. The company would have to think of a way to get the customers to stop by our store instead of Wal-Mart. Another threat of the company would be trying to develop relationships with supplier and partners. It can be difficult trying to get many common name brand things into a small store and the business will have to try hard in creating a strong relationship with the