Hungry Jacks is the fast food franchise of International Burger King Corporation in Australia. This franchise of fast food is famous for its quality and quick service in the restaurant. It is working in Australia from the year 1971 when it opens its first store in Innaloo on 18th April, 1971. During the year 1990 changes were made in the franchise agreement according to which Competitive Foods were allowed to own the Hungry Jacks franchise ("Hungry Jack's - About Us", n.d.). The success and growth of the Hungry jacks has proved that moving towards under a single brand name is much more beneficial for the business. Now Hungry Jack has stores in all almost all states of Australia and the total number of stores has reached to 390 ("Hungry Jack's …show more content…
Then the target market of the Hungry jacks is defined demographically. The main targeted customers of the Hungry Jacks is single men between the age of 21-34 who have no female partner and also does not know how to cook("What is Hungry Jack's target market", n.d.). The Hungry Jacks has a broad market which includes children, adult, seniors, teenagers but the main focus is on the teenagers and adults. Now Hungry Jacks has added a new segment of the market which is female section as their new campaign advertisement during 2012 they have shifted their focus on female section and for that they introduced new slogan "nothing naughty about it"(Hicks, …show more content…
To target the children they introduced different menu that are children's favorite. Hunger Jacks is also focusing on the pricing policy as they charge normal price to increase its number of customers by increasing their affordability. Provision of the friendly environment at restaurant is their basic strategy to make happy its customers. Then Hungry Jacks has come together with iPhone App through which customers within the range of one kilometer can get food item free on shaking their mobile ("Great Strategy Marketing: Hungry Jack's Implements Shake and Win App for Freebies", 2012). To increase their marketing Hungry Jacks are also involved in sponsoring various schools, community, local charity and sports event ("Hungry Jack's - Sponsorship", n.d.). The position of Hungry Jacks in Australia is not as the leader of the fast food industry because they are most probably following the MacDonald although they are coming in the competition of MacDonald but most of their strategies are considered similar to MacDonald so their market position is the "market followers". The share of Hungry Jack in the Australian market is only 5.9 percent which means it is not a market leader yet (Heffernan, 2015).
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There are many reasons why a franchise opened in Mississauga has such great growth potential, one of which being that Mississauga is continuously developing into an urban city from suburban, and the possibility for the success of a business is particularly high, this evident from the fact that numerous new businesses are opening and they remain in business for many years. Moreover, the type of restaurant that Noodles and Company is, a fast casual restaurant, matches the popular demand for consumers in an expanding city such as Mississauga. Consumers’ demand is a fast, family-friendly, healthy and nutritious restaurant. Lastly, the menu of the company has an international element that attracts the many different international cultures and ethnicities present in Mississauga and the Greater Toronto
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
The menu at McDonald's typically consists of hamburgers, chicken sandwiches, salads, drinks, shakes, and a recent influx of healthier alternatives. McDonald's also is widely known for their breakfast menu, which consists of sandwiches, pancakes, French toast, hash browns, and breakfast drinks. Since McDonald's appeals to such a wide audience, it must constantly re-evaluate its menu depending on feedback and market research. McDonald's expends considerable resources to update its menu and introduce new products in order to be more in tune with its target audience (The Times 100).
A franchisee, an affiliate, or the corporation operates a McDonald’s restaurant. Thus, McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees or sales in company-operated restaurants. According to Yahoo Finance report, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion (McDonald’s 2014). McDonald’s primarily sells hamburgers, cheeseburgers, chicken snacks, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. Their food caters to all age groups, and they have a special menu known as “happy meal” that is targeting children.
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
The study showed that middle aged women consumed more fruit and vegetables, fish and milk, which was consistent with the Australian nutrition guidelines. The Mediterranean diet which consists of a wide range of fruit and vegetables, unrefined cereals, legumes, fish and dairy products was also adhered to regularly. They also consumed cakes and biscuits frequently. With the younger women they consumed more complex carbohydrates which included rice and pastas. They also consumed other foods high in fat because they had more access to take away food and fast food outlets. According to Andrew C. Burst (GAIN Report) McDonalds is the leading fast food chain in Australia, followed by KFC (Kentucky Fried Chicken) and Hungry Jack’s (Burger
This report will provide about world famous hamburger brand “McDonalds”. The business started in 1940 at San Bernardino, California. Now, it became world largest scale of hamburger fast food restaurants. Their principles of modern Fast food restaurant was originated from “Speedee Service System” in 1948. We can observe many of McDonalds logo very easily especially in mall or city area. Their main selling items are hamburgers, French fries, chicken and breakfast items. Not only these items, they are expanding their menu such as smoothies, salads, fish and wraps. As they provide various choice of menu. They can attract more customers. McDonalds serves around 68 million customers daily in 119 countries across 35,000 outlets. In 2012, the company showed annual revenues of $27.5 billion and profits of $5,5 billion. In addition, according to BBC report, the company is the world`s second largest private employer behind Walmart. The McDonalds provide not only indoor services, they also provide other type of services such as Drive-thru which allows customers to buy and pay in the car without getting off from it.
McDonald's Marketing researches, designs, plans and implements great new offers such as novelty burgers, games, premiums and Happy Meals which offer great value and new taste sensations.
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.
McDonalds also uses diversification in its global marketing. McDonalds recognizes that different countries have different values, customs, and tastes. Therefore, McDonalds satisfies these diverse global tastes by diversifying the menu according to each country’s unique preferences. This added diversification tactic, allows McDonalds to stay competitive in a global market. Examples of McDonalds globally diversified menu would be that McDonalds offers an exclusive beefless menu to its customers who live in India. This is because eating beef in India is sacrilegious. To meet the tastes of customers in India, McDonalds created new offerings such as the “Pizza McPuff” and the “McVeggie.” McDonalds considers the cultural tastes in every country it opens its doors
Over the past decade, debates regarding the fast food industry occur frequently. Its substantial impact on the world has changed a way of life, specifically in the United States. The concept of the fast food industry was to create a method that would allow people to purchase cooked food at a faster rate than preparing a meal at home. This method was first introduced to deliver options to those who needed to chow down for lunch but did not have the availability to sit at a restaurant. Although this concept increasingly became famous for its low price and its aspects of social dining, most people are dependent on this method of eating for most of its meals. Most people are aware of its dangers it can have on someone’s health; however, fast foods’ marketing strategies allow companies to maintain it corporate power in the global economy. The most popular fast-food chain is undoubtedly McDonalds.
Fast food comes in an excellent option for those who are not willing to cook, in an affordable way. The menus provide people with extensive varieties of meals and drinks especially the kids’ meals for the children. Also, with the availability of home deliveries and takeaways, people are more prompted towards fast food. Whenever there is a family gathering and outing, most individuals finds it easier to purchase the foods from KFC, McDonald's or from local markets where prices are cheaper. Moreover, a party feels incomplete without these high caloric foods and
Advertising is mainly targeted at children – children may be a large part of McDonalds’ target market, but the advertisements of the past have solely been targeting children. This is not an effective strategy, as the rest of the target market has not been targeted. Multiple ads that target all groups would solve this
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...