Humanization And Talent Management: Humanizing The Recruiting Process

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Recruiting has never been easy, and with today’s competitive talent marketplace, it’s only become more challenging. To separate themselves from the pack and attract top performers who are looking for more than their next job, companies need a fresh approach to talent management—and it all starts with humanizing the recruitment process.

The talent marketplace is changing

In the aftermath of the economic downturn, employers had their pick of skilled candidates who found themselves on the job market unexpectedly. In 2010, the national unemployment rate had climbed to 9.64 percent (a sharp increase from 5.81 percent in 2008). This was an employer’s market, and companies could leisurely cherry-pick from the best of the best while candidates scrambled …show more content…

In this tight labor market, it isn’t enough for companies to go through the usual motions. Employers who expect to win—and keep—top talent must create and deliver on a compelling value proposition. The secret to attracting and keeping top talent is humanizing how your company approaches engagement.

What is humanization?

Humanization means making your company more human, and the core of the human experience is emotional connections. Sounds obvious, right? But the truth is, as companies grow, the human factor sometimes takes a backseat to business. We’re so busy driving revenue, automating tricky processes (and making them poka-yoke), reporting against results, delivering on customer promises—all while sending out countless emails—that sometimes we forget to engage people on a human level and create an emotional, empathetic connection.

Part of our training at ACA Talent is asking new employees what their job search has been like before joining us. In addition to sharing positive anecdotes, employees also relate some negative experiences: companies never responded to resumes, there was little communication throughout the process, and they felt like another number in a resume database. For recruiters joining our company, this is an opportunity to make a positive difference for candidates experiencing the same

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