How Has Hollywood Changed Between 1955 And 1967

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Hollywood went through many changes between 1955 and 1967. The once prosperous film studios faced reinvention and finding new ways to produce revenue. The monopoly studios had over the movie industry ended with the enforcement of the antitrust lawsuit against Paramount Pictures and seven other major Hollywood studios. This decision changed old Hollywood as it was once known and helped the growth of a young television industry. The popularity and convenience of television resulted in a decline in movie attendance and studios suffered financially (p. 233). To create a more modern film industry studio executives understood the need to attract audiences back to theaters and building partnerships within the television industry. A new vision for …show more content…

The Paramount decision also restricted the film studio's investment in the television and forced studios to find creative ways to enter television industry. By 1960 the average American homeowner viewed five hours of television a night (p. 233). The obstacles for the movie studios was getting people back to movie theatres, so improvements were made to enhance the film going experience. Movie screens were made larger with technologies like Cinescope and Vista Vision, full field formats and experimentation with 3-D. Audio systems were already far more superior than television, and although these improvements helped theaters to stay in business, it did not help with revenue. The film industry needed television and established a business relationship between themselves and the television. According to Lewis the film studios got creative and developed what we now term synergies a complicated mutually advantageous business relationship between the two media’s. Disney, Fox, MGM, and Warner all found new life on the small screen with television deals. The film studios were able to create weekly shows and made second runs of films that were once in theatres (p. 234). The partnership with television and film did prove lucrative, but the movie industry still needed to set them apart from

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