How Did Hip Hop Influence Popular Culture

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The Evoltion of Hip-Hop in The Fashion World Since its first appearance in the 1970s the evolution of hip-hop has been a huge phenomenon. As an art form, Hip-Hop has taken the world by storm from South Bronx to being the symbol of a popular culture and it has gone on lot of changes. Many things have helped out to the growth in popularity of Hip-Hop, but one has been remarkably noticeable: The World Of Fashion. Hip-Hop artists are some of the biggest commercial influencers in the planet. Here’s a little look at how that change came about. The Beginning Before the 1990s and the birth of the “Hip-Hop Fashion Brand” rappers laid the groundwork for what it would become the current branded fashion. The predominance of B-Boy culture (One Of …show more content…

In a New-York Time article published in august 1988,The Writer Glenn Collins observed the influence of rap music on fashion :” Hip-hop’s influence on advertising is unmistakable. A print ad in Reebok’s new $35 million campaign shows 20-, 30- and 40-year-old whites dancing on a graffiti-bedaubed, hip-hoppy city street. A New Way of Writing It and other Reebok ads, adopting the orthography of rap hits like M. C. Lyte’s ”I Cram 2 Understand U (Sam),” proclaim: ”Reeboks Let U.B.U.” Another Reebok ad quotes Theodore Roosevelt as having said: ”Do What U Can, With What U Have, Where U …show more content…

As Told Franck The Butcher : “ “Hip-hop was one of the first music genres that was born of the common people. With any other genre of music there was potentially a costume or some sort of uniform that separated the entertainer from the average person. Hip-hop was the genre of music where it was accepted, promoted, and preferred that the artist looked like the fan” Brooklyn ‘s Lo-Life Crew. Hip-Hop artists started to embrace their fame and they were getting more aspirational about fashion and wanted to adopt a “preppy” style such as Tommy Hilfiger,Nautical and Ralph Lauren with an interest luxury labels like Louis Vuitton and Gucci so a collaboration was born. In this way,both hip-hop and Fashion became a balm to the harsh realities of life. You could still have a piece of that luxury and have the freshest clothing or living trough your favorite rapper’s music. It was about time artists like Jay-Z,Russell Simmons ,Sean Combs began venturing into the world of fashion. Labels like Rocawear,FUBU,Phat Farm and Wu-Wear opened the way for rappers to be seen and considerated tastemarkers,influencers, and successful

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