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The effect of technology on hospitality industry
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lobal hospitality and tourism industry has experienced major developments in recent decades and is a major contributor to the global economy in terms of GDP and employment. Most countries depend on this sector for revenue generated from a myriad of activities associated with it including accommodation, hotels and restaurants services as well as travel services. This paper deeply analyses the business management issues that arise in the operational, human resource, financial, and product and markets contexts. The contribution of issues such as technology, globalization and sustainability on each will also be explored.
The Operational Context
Advancements in technology have eased operations in the hospitality and tourism industry through adoption
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Through innovations in finance, new sources of financing lucrative hospitality and tourism businesses such as hotels, bars, casinos, restaurants and resorts are now available in most countries and this has led to an increase investment in the sector. Finance technologies such as use of credit and debit cards as well as online platforms forms a critical point in the financial context of the hospitality and tourism industry (Okhiria et al. 2016, …show more content…
This is important as it determines the probability of attracting tourists and gaining in terms of revenue. Technology use is important in this context through use of social media platforms to engage the prospective customers interested in purchasing the tourist products as these platforms serve as marketing strategies. Adoption of technology in this context is important due to the changing customer demographics which has in recent years included the younger generation who are tech-savvy (Jessica 2016, p.
My paper analyzes the IS/IT (Information Systems based on Information Technologies) of hotel units integrated in a group, using a literature and a case study which examines how the information technology of the ERP type are applied in the hotel units along with its limitations and its advantages.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Fairmont Hotels and Resorts is a luxury hotel brand found all over the world and is known as a company to acquire the hotels that were the building blocks of cities across North America. From the Castle Properties in Western Canada, to the prestigious Fairmont Pacific Rim in Vancouver, to the Savoy in London, Fairmont has created a truly unique and diverse luxury hotel brand to fit anyone’s style. Fairmont Hotels and Resorts was founded in 1907 with the first ever hotel with the Fairmont name attached to it being the Fairmont San Francisco. Over time Fairmont acquired many other hotels across Canada and the United States including CP Hotels in 1999 expanding their brand throughout Canada. Most Fairmont Hotels are not just based on rooms. Many
Back in 1978, China had only 137 tourist hotels. With the introduction of economic reform and the open door policy, this led to a rapid growth in the hotel industry for China. The InterContinental Hotel Group (IHG) was among the earliest international hotel chains to enter the China Market. The first hotel they introduced to China was the Lido Holiday Inn that was opened in Beijing. After the first year of the Holiday Inn in China, there was an outstanding performance by earning a big profit. This proved that the market for international owned hotels was good and with tourism and the economy growing every year, why wouldn’t you place a hotel in Chinas growing market. Just ten years later, there were ten more hotels managed by the IHG in major cities in China. The InterContinental brand innovated to the China market to set them apart from the competition. They were the first international hotel chain to launch a Chinese language website and the first to offer online reservations to guests who did not use credit cards. The premise of this paper is to provide the reader with insight on how the InterContinental Hotel Group implemented strategies in China to gain a competitive advantage. I will go further to discuss how it can maintain its advantage in the future. The IHG Company has
By closely communicating with clients on a social media level, a company can become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for a business. Contiki holidays have created a social media presence that allows potential customers to feel like they can trust the company, where past clients can write reviews on their Facebook, Twitter and Renren, which is like a Chinese equivalent to Facebook this just shows what a wide range of potential customers they are reaching as well as customers being able to see what past clients have thought about the trips provided. Customer satisfaction is the key to retention and in the long run it is loyalty awarding to a company’s brand.
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
The Hospitality and Tourism sector is characterized as the fastest growing sector in Jamaica. Many tourists from all over the world travel each year because of the country’s beaches, culture, climate and landscape. Despite the contribution of other sectors the Hospitality and Tourism is still the giant industry that contributes largely to Jamaica market share. In this paper, we will call the Hotel that I am employed ‘Hotel A’ for privacy reasons. Hotel A was formed in 1981and has developed to be one of the largest all-inclusive resorts in the country, tackling all factors that impact on its overall success. Some of these factors are political, economic, social, technological environmental and legal factors called the PESTEL framework. “A
The overall industry saw a strong boom rate from 2010-2014. The global hotels & motels industry had total revenues of $677.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.6% between 2010 and 2014. In comparison, the Asia-Pacific and US industries grew with CAGRs of 6.6% and 5% respectively, over the same period, to reach respective values of $163.7bn and $166.2bn in 2014(Global Hotels & Motels 7). The reason for this growth is due to the Asia-Pacific Region and Americas. The US alone with its world’s largest hotels/market has conquered net value growth, while China has literally doubled the revenue in the same time span. The leisure segment
In the past, the tourists were usually more influenced by the comments and opinions of friends and relatives; however, social media is taking place nowadays. The impact of social media tools for travelers and hoteliers has been paid highly attention since the presence of TripAdvisor. Because of the development of technology, social media has been widely adopted by travelers to search, plan, organize and share their travel stories and experiences by using the tools like Twitter, Facebook, TripAdvisor, YouTube and some other social network sites.
New Zealand’s hospitality industry has many challenges to overcome, which I have mentioned in this essay. This industry is one of the main contributing industries to the New Zealand economy (Statistics New Zealand, 2013). In this essay I will identify three major challenges, which I think are important to providing a successful hospitality business. I will describe and define these challenges and use data that I have
The hotel industry is by far one of the biggest business industries known to man in this era. The businesses of this industry are affected by many factors. The businesses environmental factors in external factors are demographic, economic, global, political, sociocultural and technological.
Indian Hotels Company (IHCL) all their subsidiaries collectively known as TAJ group of hotels it s owned by TATA group India .it is one of the largest and finest hospitality origination in Asia. This company opened first hotel Taj Mahal place in Mumbai , India in 1903 .this company is the symbol of Indian hospitality .it operate 108 hotels in 60 locations in Indian 16 hotels internationally.IHCL operate four segments first one TAJ it is the flagship brand its provide luxury and full services and palaces. TAJ Exotica resort it is a spa brand, TAJ safari its provide wild life lodges, Vivanta by Taj Hotels and Resorts it is premium brand provide contemporary luxury .The Gate way hotels is the Mid market upscale hotels by TAJ mainly
Whitla, P., Walters, P., Davies, H. 2007, Global strategies in the international hotel industry, Hospitality Management, vol. 26, pp. 777–792.
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
Social media is used by different organizations to attract target customers and increase product purchase. Similarly, social media is used by destination marketing organizations to attract target tourists and boost tourism of specific destinations. Destinations are distinct geographic areas like countries and cities, they can also be defined as a collection for all the touristic products and services consumed by tourists (Buhalis 2000 as cited by Kavoura and Stavrianea, 2015).